To the delight of the chattering classes of Washington, Andy Kohut’s fine folks at the Pew Research Center have released a new Political Typology study. It purports to divide the electorate into nine categories, with three each for Democrats, Republicans and “the middle,” though it turns out Bush won “middle” voters handily in 2004. Now you have to understand that political junkies love typologies like drunks love cheap whiskey. Why? Well, to be cynical about it, typologies make it easy to sound sophisticated about the deeper currents of political behavior, and the subtle but real differences between voters who in any given election may vote for the same candidate or identify with the same party. Moreover, typologies are often used to identify some hot new “swing” voter category that one party or the other is supposed to pursue or cherish: thus, the famous “soccer moms” of the 1990s and the “NASCAR dads” of more recent vintage.But there’s another feature of the new Pew study that’s creating some buzz: right there on the site you can answer 25 questions and find out which of the nine categories you supposedly fit into. And that’s where I began to lose a lot of confidence in Pew’s understanding of the electorate.Question after question, the survey lays out a long series of false choices that you are required to make: military force versus diplomacy; environmental protection versus economic growth; gay people and immigrants and corporations and regulations G-O-O-D or B-A-A-D. Other than agreeing with a proposition mildly rather than strongly, there’s no way to register dismay over the boneheaded nature of these choices. For the record, the Typology Test identified me as a “liberal,” probably because the only question on which I registered any strong feeling was about the need to treat homosexuality as an acceptable way of life. But I absolutely reject the idea that this test captures much at all of how I actually think about domestic and foreign policy issues, and several people I tend to agree with wound up being tossed into some other category. To be fair, the Typology Test does not include all the questions Pew used in the actual surveys on which the typology depends; the full questionnaire does at least get into more nuanced issues like the budget and tax policy, Iraq, Social Security and so forth. But still, it made me a lot less excited about the prospect of slogging through 119 pages of analysis of “Disadvantaged Democrats,” or “Enterprisers” or “Upbeats.”So all of you out there in political junkieland, do yourself a favor: before you start enthusing about the strategic implications of the Pew typology, take the test yourself and see if you think it helps identify types, or just stereotypes.
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Editor’s Corner
By Ed Kilgore
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July 10: Nope, Republicans Can’t Rerun 2024 in 2026
Hard as it can be to define the best strategies for one’s party, it’s also imporant–and fun–to mock the other party’s strategic thinking. I had a chance to do that this week at New York:
Hanging over all the audacious steps taken so far this year by Donald Trump and his Republican Party has been the fact that voters will get a chance to respond in 2026. The midterm elections could deny the GOP its governing trifecta and thus many of its tools for imposing Trump’s will on the country. Indeed, one reason congressional Republicans ultimately united around Trump’s Big Beautiful Bill was the sense that they needed to get all the policy victories they could in one fell swoop before the tough uphill slog to a likely midterm defeat began. No one had to be reminded that midterm House losses by the president’s party are a rule with rare exceptions. With Republicans holding a bare two-seat majority (temporarily three due to vacancies created by deaths), the gavel of Speaker Mike Johnson must feel mighty slippery in his hands.
But if only to keep their own spirits high, and to encourage fundraising, Republican voices have been talking about how they might pull off a midterm miracle and hang on to the trifecta. A particularly high-profile example is from former RNC political director Curt Anderson, writing at the Washington Post. Anderson notes the unhappy precedents and professes to have a new idea in order to “defy history.” First, however, he builds a big straw man:
“[I]t’s always the same story. And the same conventional campaign wisdom prevails: Every candidate in the president’s party is encouraged by Washington pundits and campaign consultants to run away from the national narrative. They are urged to follow instead House Speaker Thomas P. ‘Tip’ O’Neill Jr.’s famous axiom that ‘all politics is local’ and to think small and focus on homegrown issues.”
Actually, nobody who was really paying attention has said that since ol’ Tip’s retirement and death. As Morris Fiorina of the Hoover Institution has explained, presidential and congressional electoral trends made a decisive turn toward convergence in 1994, mostly because the ideological sorting out of both parties was beginning to reduce reasons for ticket splitting. And so, returning to a pattern that was also common in the 19th century, 21st-century congressional elections typically follow national trends even in midterms with no presidential candidates offering “coattails.” So in making the following prescription, Anderson is pushing on a wide-open door:
“[T]o maintain or build on its current narrow margin in the House, the Republican Party will have to defy historical gravity.
“The way to do that is not to shun Trump and concentrate on bills passed and pork delivered to the locals, but to think counterintuitively. Republicans should nationalize the midterms and run as if they were a general election in a presidential year. They should run it back, attempting to make 2026 a repeat of 2024, with high turnout.”
Aside from the fact that they have no choice but to do exactly that (until the day he leaves the White House and perhaps beyond, no one and nothing will define the GOP other than Donald Trump), there are some significant obstacles to “rerunning” 2024 in 2026.
There’s a lazy tendency to treat variations in presidential and midterm turnout as attributable to the strength or weakness of presidential candidates. Thus we often hear that a sizable number of MAGA folk “won’t bother” to vote if their hero isn’t on the ballot. Truth is, there is always a falloff in midterm turnout, and it isn’t small. The 2018 midterms (during Trump’s first term) saw the highest turnout percentages (50.1 percent) since 1914. But that was still far below the 60.1 percent of eligible voters who turned out in 2016, much less the 66.4 percent who voted in 2020. Reminding voters of the identity of the president’s name and party ID isn’t necessary and won’t make much difference.
What Anderson seems focused on is the fact that in 2024, for the first time in living memory, it was the Republican ticket that benefited from participation by marginal voters. So it’s understandable he thinks the higher the turnout, the better the odds for the GOP in 2026; that may even be true, though a single election does not constitute a long-term trend, and there’s some evidence Trump is losing support from these same low-propensity voters at a pretty good clip. At any rate, the message Anderson urges on Republicans puts a good spin on a dubious proposition:
“The GOP should define the 2026 campaign as a great national battle between Trump’s bright America First future and its continuing promise of secure borders and prosperity, versus the left-wing radicalism — open borders and cancel culture or pro-Hamas protests and biological men competing in women’s sports — that Democrats still champion. Make it a referendum on the perceived new leaders of the Democratic Party, such as far-left Reps. Jasmine Crockett (Texas) or Alexandria Ocasio-Cortez (New York).”
Without admitting it, Anderson points to the single biggest problem for Republicans: They don’t have a Democratic incumbent president or a Democratic Congress to run against. Jasmine Crockett is not, in fact, running in Pennsylvania, where she is likely unknown, and even AOC is a distant figure in Arizona. Democrats aren’t going to be running on “open borders and cancel culture or pro-Hamas protests or biological men competing in women’s sports” at all. And Republicans aren’t going to be running on “Trump’s bright America First future” either; they’ll be running on the currently unpopular Trump megabill and on economic and global conditions as they exist in 2026. Democrats could benefit from a final surge of Trump fatigue in the electorate and will almost certainly do well with wrong-track voters (including the notoriously unhappy Gen-Z cohort) who will oppose any incumbent party.
Whatever happens, it won’t be a 2024 rerun, and the best bet is that the precedents will bear out and Republicans will lose the House. A relatively small group of competitive races may hold down Democratic gains a bit, but unless an unlikely massive wave of prosperity breaks out, Hakeem Jeffries is your next Speaker and Republicans can worry about what they’ll do when Trump is gone for good.