To the delight of the chattering classes of Washington, Andy Kohut’s fine folks at the Pew Research Center have released a new Political Typology study. It purports to divide the electorate into nine categories, with three each for Democrats, Republicans and “the middle,” though it turns out Bush won “middle” voters handily in 2004. Now you have to understand that political junkies love typologies like drunks love cheap whiskey. Why? Well, to be cynical about it, typologies make it easy to sound sophisticated about the deeper currents of political behavior, and the subtle but real differences between voters who in any given election may vote for the same candidate or identify with the same party. Moreover, typologies are often used to identify some hot new “swing” voter category that one party or the other is supposed to pursue or cherish: thus, the famous “soccer moms” of the 1990s and the “NASCAR dads” of more recent vintage.But there’s another feature of the new Pew study that’s creating some buzz: right there on the site you can answer 25 questions and find out which of the nine categories you supposedly fit into. And that’s where I began to lose a lot of confidence in Pew’s understanding of the electorate.Question after question, the survey lays out a long series of false choices that you are required to make: military force versus diplomacy; environmental protection versus economic growth; gay people and immigrants and corporations and regulations G-O-O-D or B-A-A-D. Other than agreeing with a proposition mildly rather than strongly, there’s no way to register dismay over the boneheaded nature of these choices. For the record, the Typology Test identified me as a “liberal,” probably because the only question on which I registered any strong feeling was about the need to treat homosexuality as an acceptable way of life. But I absolutely reject the idea that this test captures much at all of how I actually think about domestic and foreign policy issues, and several people I tend to agree with wound up being tossed into some other category. To be fair, the Typology Test does not include all the questions Pew used in the actual surveys on which the typology depends; the full questionnaire does at least get into more nuanced issues like the budget and tax policy, Iraq, Social Security and so forth. But still, it made me a lot less excited about the prospect of slogging through 119 pages of analysis of “Disadvantaged Democrats,” or “Enterprisers” or “Upbeats.”So all of you out there in political junkieland, do yourself a favor: before you start enthusing about the strategic implications of the Pew typology, take the test yourself and see if you think it helps identify types, or just stereotypes.
TDS Strategy Memos
Latest Research from:
Editor’s Corner
By Ed Kilgore
-
March 6: Trump Job Approval Again Underwater, Where It Belongs
As an inveterate poll-watcher, I have been waiting for the moment when Donald Trump’s job approval numbers went underwater, his accustomed position for nearly all of his presidential career. It arrived around the time he made his speech to Congress, as I noted at New York:
Even as he was delivering the most partisan address to Congress maybe ever, Donald Trump’s public support seemed to be regularly eroding. An updated FiveThirtyEight average of Trump’s approval ratings on March 4 (released just as news broke that ABC was shutting down the revered data site) showed him going underwater for the first time since reoccupying the White House, with 47.6 percent approval and 47.9 percent disapproval. That puts Trump back in the same territory of public opinion he occupied during his first term as president, where (per Gallup) he never achieved more than 50 percent job approval, and averaged a mere 41 percent.
Perhaps Trump will get lucky and conditions in the country will improve enough to validate his agenda, but it’s more likely that the same sour public climate that overwhelmed Joe Biden will now afflict his predecessor and successor.
The Reuters/Ipsos survey that pushed Trump’s numbers into negative territory showed a mood very different from the 47th president’s boasts about a new “golden age” for our country:
“Thirty-four percent of Americans say that the country is headed in the right direction, compared to 49% who say it is off on the wrong track. When it comes to several specific issues, Americans are more likely to say things are off on the wrong track than going in the right direction: cost of living (22% right direction / 60% wrong track), the national economy (31% right direction / 51% wrong track), national politics (33% right direction / 50% wrong track), American foreign policy (33% right direction / 49% wrong track), and employment and jobs (33% right direction / 47% wrong track).”
So all the hype about Trump being a popular president who was in the midst of engineering a major realignment of the American electorate is already looking more than a bit hollow. Trump has a solid Republican base of support and a solid Democratic opposition, with independents currently leaning towards the Democratic Party on most issues. Perhaps Trump’s agenda will gain momentum and support, but since he’s not trying to reach out beyond his party’s base at all, he’s going to need a lift from Americans who only voted for him in 2024 as the lesser of evils and may not vote in the 2026 midterms at all.
At present Trump has lost whatever presidential “honeymoon” he initially enjoyed after his return to the White House, and needs to find new converts to return to genuine popularity. He’s not off to a great start.