A new SurveyUSA poll of Missouri LV’s conducted Sept.7-9 for KSDK-TV St. Louis and KOMU-TV Columbia shows Bush now leading Kerry by just 2 percentage points, 48-46 percent, with 5 percent undecided.
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Editor’s Corner
By Ed Kilgore
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January 16: Towards a 2028 Democratic Primary Calendar
Don’t look now, but it’s already time for the DNC and the states to figure out the 2028 Democratic presidential primary calendar, so I wrote an overview at New York:
The first 2028 presidential primaries are just two years away. And for the first time since 2016, both parties are expected to have serious competition for their nominations. While Vice-President J.D. Vance is likely to enter the cycle as a formidable front-runner for the GOP nod, recent history suggests there will be lots of other candidates. After all, Donald Trump drew 12 challengers in 2024. On the Democratic side, there is no one like Vance (or Hillary Clinton going into 2016 or Joe Biden going into 2020) who is likely to become the solid front-runner from the get-go, though Californians Gavin Newsom and Kamala Harris lead all of the way too early polls.
But 2028 horse-race speculation really starts with the track itself, as the calendar for state contests still isn’t set. What some observers call the presidential-nominating “system” isn’t something the national parties control. In the case of primaries utilizing state-financed election machinery, state laws govern the timing and procedures. Caucuses (still abundant on the Republican side and rarer among Democrats) are usually run by state parties. National parties can vitally influence the calendar via carrots (bonus delegates at the national convention) or sticks (loss of delegates) and try to create “windows” for different kinds of states to hold their nominating contests to space things out and make the initial contests competitive and representative. But it’s sometimes hit or miss.
Until quite recently, the two parties tended to move in sync on such calendar and map decisions. But Democrats have exhibited a lot more interest in ensuring that the “early states” — the ones that kick off the nominating process and often determine the outcome — are representative of the party and the country as a whole and give candidates something like a level playing field. Prior to 2008, both parties agreed to do away with the traditional duopoly, in which the Iowa caucuses and New Hampshire primary came first, by allowing early contests representing other regions (Nevada and South Carolina). And both parties tolerated the consolidation of other states seeking influence into a somewhat later “Super Tuesday” cluster of contests. But in 2024 Democrats tossed Iowa out of the early-state window altogether and placed South Carolina first (widely interpreted as Joe Biden’s thank-you to the Palmetto State for its crucial role in saving his campaign in 2020 after poor performances in other early states), with Nevada and New Hampshire voting the same day soon thereafter. Republicans stuck with the same old calendar with Trump more or less nailing down the nomination after Iowa and New Hampshire.
For 2028, Republicans will likely stand pat while Democrats reshuffle the deck (the 2024 calendar was explicitly a one-time-only proposition). The Democratic National Committee has set a January 16 deadline for states to apply for early-state status. And as the New York Times’ Shane Goldmacher explains, there is uncertainty about the identity of the early states and particularly their order:
“The debate has only just begun. But early whisper campaigns about the weaknesses of the various options already offer a revealing window into some of the party’s racial, regional and rural-urban divides, according to interviews with more than a dozen state party chairs, D.N.C. members and others involved in the selection process.
“Nevada is too far to travel. New Hampshire is too entitled and too white. South Carolina is too Republican. Iowa is also too white — and its time has passed.
“Why not a top battleground? Michigan entered the early window in 2024, but critics see it as too likely to bring attention to the party’s fractures over Israel. North Carolina or Georgia would need Republicans to change their election laws.”
Nevada and New Hampshire have been most aggressive about demanding a spot at the beginning of the calendar, and both will likely remain in the early-state window, representing their regions. The DNC could push South Carolina aside in favor of regional rivals Georgia or North Carolina. Michigan is close to a lock for an early midwestern primary, but its size, cost, and sizable Muslim population (which will press candidates on their attitude towards Israel’s recent conduct) would probably make it a dubious choice to go first. Recently excluded Iowa (already suspect because it’s very white and trending Republican, then bounced decisively after its caucus reporting system melted down in 2020) could stage a “beauty contest” that will attract candidates and media even if it doesn’t award delegates.
Even as the early-state drama unwinds, the rest of the Democratic nomination calendar is morphing as well. As many as 14 states are currently scheduled to hold contests on Super Tuesday, March 7. And a 15th state, New York, may soon join the parade. Before it’s all nailed down (likely just after the 2026 midterms), decisions on the calendar will begin to influence candidate strategies and vice versa. Some western candidates (e.g., Gavin Newsom or Ruben Gallego) could be heavily invested in Nevada, while Black proto-candidates like Kamala Harris, Cory Booker, and Wes Moore might pursue a southern primary. Progressive favorites like AOC or Ro Khanna may have their own favorite launching pads, while self-identified centrists like Josh Shapiro or Pete Buttigieg might have others. Having a home state in the early going is at best a mixed blessing: Losing your home-state primary is a candidate-killer, and winning it doesn’t prove a lot. And it’s also worth remembering that self-financed candidates like J.B. Pritzker may need less of a runway to stage a nationally viable campaign.
So sketching out the tracks for all those 2028 horses, particularly among Democrats, is a bit of a game of three-dimensional chess. We won’t know how well they’ll run here or there until it’s all over.


Kerry needs to discuss the Bush administration’s inept response to information that was given to them before 9/11 concerning terrorist activity in the US. People need to understand that “our great protector” and his administration was given information about possible terrorist plots (ie plane hijackings) and they failed to act on the information! How can someone look at Bush in the same positive light knowing that he failed us back in 2001? And then, he was initially against the Homeland Security Department. Security is a BIG concern in this election. I see nothing that indicates to me that Bush has made us more secure. Another thing, most people I know, regardless of political affiliation, are not happy with the way things are going. People are stressed out! Kerry needs to speak to these people. There are a lot of us. Life is difficult anymore and there is no empathy coming from the Whitehouse. Kerry needs to address this.
Joe
Dan,
I think you are correct on the media buying. I have said this before and will repeat – in the final analysis many folks will not be able to pull the B/C lever or whatever method of voting available. I suspect you need to select one or two polls and stick with them while filtering out the others.
Who are the Republican pollsters and who are the Democratic? I subscribe to Rasmussen and also follow Zogby. I was a Zogby junkie in 00. I have regaining confidence.
There is an arrogance about the B/C crowd. Also things are looking mighty grim in Iraq.
Jody
If you look at the states that K-E are not buying media in at this time, they are all competitive Senate races, except Arizona. If Demos want to allow the Senate candidates to establish themselves you cut down on K-E buys in September, pour money into the Senate race and then buy in October when B-C is buying and the K-E ads do not tie the Senate candidate to the national ticket.
Arizona is a special case because any early push there provokes a McCain response. In October that will not be as big a problem as McCain will be busy supporting the Arizona down ticket candidates.
In other words, there is a rationale that shows careful planning and not hysteria. I have been growing in my confidence that K-E do think through what they do.
Yet listening to Juan Williams on NPR this morning you would think the Kerry is ready to concede Missouri. Really, what the heck are we going to do with the mainstream media. What is with NPR?
Well, all I can say is “figures don’t lie, but liars figure.” I have seen the Gallup guy on TV with his so called groups. I saw a biased republican partisan. And the media is just as bad. So why should I believe the polls when I no longer believe the media. It was just tooooooooooo convenient.
From Missouri—-
I am seeing support for K/E in places where you should not expect it, given the demographics.
Missouri is winnable although it will be close. B/C are taking it for granted. It’s critical to get Edwards in key outstate areas to hold down the GOP vote and Kerry is needed in StL and KC, especially in the labor-oriented suburbs.
Please don’t give up on us. Strategic media buys in October can be critical, especially when the Cardinals are in the World Series.
This is the first time that I’ve been to this site, and I find it far better than the others. I did some research os SurveyUSA on their website.
The good news is that they are usually pretty accurate in their pre-election predictions. The bad news is that they usually, but not always, err on the side of the Democrats.
I also find it interesting that Bush went down in Newsweek but up in Time. Zogby stayed the same; Rasmussen is back to 1 point. Do the pollsters really know what they are doing or is it possible that there are more undecided voters than is commonly believed?
I want my W.rong For America! T-shirt and bumperstickers!
Kerry people are you listening??
I agree. Don’t give up on Missouri or other states in middle America. Independents and moderate to conservative Dems are looking for a reason, any reason to vote for Kerry. They don’t like Bush, but they remain undecided after the Repub convention. Maybe put together a commercial showing Kerry skeet shooting and talking about his joy of hunting. Is Carville on top of this? It works!
Reports are that Kerry’s campaign has pulled all advertising from MO. This now seems terminally dumb if this poll is even close to correct. Gore pulled out of Ohio assuming he was way behind when in fact he was closing. How do we keep Kerry’s folks from premature surrender in key battlegrounds like this? T.J.
Ruy, what is your opinion on SUSA’s methodology? They seem to have as good a record as anyone else based on past elections, but the Hotline for one has a real problem with them and won’t include their results (or Rasmussen’s, for that matter) in their polling summaries.