A new SurveyUSA poll of Missouri LV’s conducted Sept.7-9 for KSDK-TV St. Louis and KOMU-TV Columbia shows Bush now leading Kerry by just 2 percentage points, 48-46 percent, with 5 percent undecided.
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Editor’s Corner
By Ed Kilgore
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May 14: Why Everybody’s Talking About MAGA
Noting a shift in some of the rhetoric we are hearing from both parties, I tried to explain it at New York:
Earlier this week, I got an unusual communication from a member of the White House press corps who wondered if I had inspired Joe Biden’s use of the term ultra-MAGA for Rick Scott’s wildly right-wing 2022 agenda for Republicans. I owned up to contriving the term in an effort to describe Scott’s combination of Trumpian rhetoric with Goldwater-era policy extremism. But I had no idea if Biden or someone in his circle read my piece and decided to borrow the neologism or (more likely) came up with it independently for parallel reasons.
Biden hasn’t just hit Scott with “ultra-MAGA”; in the same speech, he also referred to Trump himself as “the great MAGA king.” And Senate Majority Leader Chuck Schumer has taken to railing against “MAGA Republicans” as well.
So Democratic leaders are now saying “MAGA” (Make America Great Again) where they would have once used “right wing” or “ultraconservative” or even “wingnut.” This appeared to be a strategic decision, not just a verbal tic or a tossed-off insult. And indeed, on Friday, the Washington Post reported that the rhetorical shift is the result of a six-month research project led by Biden adviser Anita Dunn and the Center for American Progress Action Fund:
“The polling and focus group research by Hart Research and the Global Strategy Group found that “MAGA” was already viewed negatively by voters — more negatively than other phrases like ‘Trump Republicans.’
“In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a ‘MAGA Republican’ than would be more likely. The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years.”
Despite the potential liabilities, usage of “MAGA” and its variants has been spreading in Republican ranks as well — and the trend began even before Trump decided he liked Biden’s insult and started posting MAGA King memes on Truth Social. For example, Steve Bannon referred to Pennsylvania Senate candidate Kathy Barnette’s rivalry with the Trump-endorsed Mehmet Oz as “MAGA vs. ULTRA-MAGA.” The former Trump adviser was using “ULTRA-MAGA” as a compliment; in his eyes, Barnette is deeply devoted to The Cause, while the TV doctor is most palpably devoted to self-promotion.
So why is this happening now? And is the greater embrace of the term on both the right and the left just a coincidence? I don’t think so.
Democrats really need to make the 2022 midterm elections comparative rather than the usual referendum on the current occupant of the White House, who is held responsible for whatever unhappiness afflicts the electorate, which is reflected in Biden’s chronically low job-approval ratings. They also need to find a way to motivate elements of the Democratic base to vote in November, which isn’t easy because (a) Democratic constituencies (particularly young people) rarely vote in proportional numbers in non-presidential elections without extreme provocation, and (b) many base voters are “unenthusiastic” about voting thanks to disappointment over the limited accomplishments Biden and his congressional allies have chalked up since taking control of Washington.
The tried-and-true bogeyman who could help make 2022 comparative because he continues to meddle in politics and threaten a comeback is, of course, Trump. The specter of his return could be especially scary to young voters, whose unusually high 2018 turnout was attributable to their loathing for the 45th president. So it behooves Democrats to remind voters as often as possible that the Republican candidates who are on the ballot this November are surrogates for the Great Orange Tyrant. And invoking the red-hat symbolism of MAGA is an efficient way to do that. “Ultra-MAGA” suggests there are Republicans who are Trumpier than Trump, like Scott. The whole GOP, we can expect Biden to regularly suggest between now and November, is crazier than a sack of rats and getting crazier by the minute. That’s more important than the price of gasoline at any given moment.
For similar reasons, in intra-Republican politics, the MAGA brand is legal tender among the majority of GOP voters who turn to Mar-a-Lago for direction the way that flowers turn toward the sun. Wearing the red hat or referring to themselves as “MAGA warriors” is a way for Republican politicians to show a particular attachment to Trump. And ultra-MAGA is essential for candidates like Barnette who follow the Trump agenda slavishly but don’t have the Boss’s actual endorsement for whatever reason. It’s also a handy way for ambitious right-wing politicians to suggest there is a cause that will survive Trump’s own career and will indeed flourish under their own leadership. MAGA works a lot better as a symbol of Trumpism Without Trump than such debatable and obscure terms as national conservatism or conservative populism. When he goes after Mickey Mouse with a claw hammer, Ron DeSantis is definitely ultra-MAGA, especially compared to such damaged goods as Mike Pence, who is merely MAGA or even ex-MAGA.
So get used to it. Until we get a better fix on how to describe the ideology of the followers of Donald Trump, both they and their political opponents are likely to keep relying on the MAGA brand, which now means more than the nostalgia for the white patriarchy of yore that Team Trump probably had in mind when it came up with the slogan to begin with. If Trump runs for president in 2024, he’ll have to decide whether his slogan will be “Make America Great Again, Again” (as he has already redubbed his super-PAC) or something else. But for now, everybody pretty much knows it means one person’s dream and another’s nightmare.
Kerry needs to discuss the Bush administration’s inept response to information that was given to them before 9/11 concerning terrorist activity in the US. People need to understand that “our great protector” and his administration was given information about possible terrorist plots (ie plane hijackings) and they failed to act on the information! How can someone look at Bush in the same positive light knowing that he failed us back in 2001? And then, he was initially against the Homeland Security Department. Security is a BIG concern in this election. I see nothing that indicates to me that Bush has made us more secure. Another thing, most people I know, regardless of political affiliation, are not happy with the way things are going. People are stressed out! Kerry needs to speak to these people. There are a lot of us. Life is difficult anymore and there is no empathy coming from the Whitehouse. Kerry needs to address this.
Joe
Dan,
I think you are correct on the media buying. I have said this before and will repeat – in the final analysis many folks will not be able to pull the B/C lever or whatever method of voting available. I suspect you need to select one or two polls and stick with them while filtering out the others.
Who are the Republican pollsters and who are the Democratic? I subscribe to Rasmussen and also follow Zogby. I was a Zogby junkie in 00. I have regaining confidence.
There is an arrogance about the B/C crowd. Also things are looking mighty grim in Iraq.
Jody
If you look at the states that K-E are not buying media in at this time, they are all competitive Senate races, except Arizona. If Demos want to allow the Senate candidates to establish themselves you cut down on K-E buys in September, pour money into the Senate race and then buy in October when B-C is buying and the K-E ads do not tie the Senate candidate to the national ticket.
Arizona is a special case because any early push there provokes a McCain response. In October that will not be as big a problem as McCain will be busy supporting the Arizona down ticket candidates.
In other words, there is a rationale that shows careful planning and not hysteria. I have been growing in my confidence that K-E do think through what they do.
Yet listening to Juan Williams on NPR this morning you would think the Kerry is ready to concede Missouri. Really, what the heck are we going to do with the mainstream media. What is with NPR?
Well, all I can say is “figures don’t lie, but liars figure.” I have seen the Gallup guy on TV with his so called groups. I saw a biased republican partisan. And the media is just as bad. So why should I believe the polls when I no longer believe the media. It was just tooooooooooo convenient.
From Missouri—-
I am seeing support for K/E in places where you should not expect it, given the demographics.
Missouri is winnable although it will be close. B/C are taking it for granted. It’s critical to get Edwards in key outstate areas to hold down the GOP vote and Kerry is needed in StL and KC, especially in the labor-oriented suburbs.
Please don’t give up on us. Strategic media buys in October can be critical, especially when the Cardinals are in the World Series.
This is the first time that I’ve been to this site, and I find it far better than the others. I did some research os SurveyUSA on their website.
The good news is that they are usually pretty accurate in their pre-election predictions. The bad news is that they usually, but not always, err on the side of the Democrats.
I also find it interesting that Bush went down in Newsweek but up in Time. Zogby stayed the same; Rasmussen is back to 1 point. Do the pollsters really know what they are doing or is it possible that there are more undecided voters than is commonly believed?
I want my W.rong For America! T-shirt and bumperstickers!
Kerry people are you listening??
I agree. Don’t give up on Missouri or other states in middle America. Independents and moderate to conservative Dems are looking for a reason, any reason to vote for Kerry. They don’t like Bush, but they remain undecided after the Repub convention. Maybe put together a commercial showing Kerry skeet shooting and talking about his joy of hunting. Is Carville on top of this? It works!
Reports are that Kerry’s campaign has pulled all advertising from MO. This now seems terminally dumb if this poll is even close to correct. Gore pulled out of Ohio assuming he was way behind when in fact he was closing. How do we keep Kerry’s folks from premature surrender in key battlegrounds like this? T.J.
Ruy, what is your opinion on SUSA’s methodology? They seem to have as good a record as anyone else based on past elections, but the Hotline for one has a real problem with them and won’t include their results (or Rasmussen’s, for that matter) in their polling summaries.