I’m sure many have heard about today’s full-page ad, “Gallup-ing to the Right“, in The New York Times (page 5!) by MoveOn.org questioning Gallup’s methodology and numbers. But if you haven’t actually seen the ad, by all means click on the link and take a look. I think it’s a striking and effective ad.
The numbers in the ad, which are quite eye-opening, are rock-solid. The ad says Gallup’s average LV lead for Bush this month has been 10 points, while the average of all other LV polls has been 4 (they’re clearly referring to 3-way LV results–which are by far the most numerous LV results–based on other data in the ad). That’s correct. Even taking into account data released since 9/26 (the end-date for the ad’s analysis), Gallup this month has averaged a 10 point lead for Bush among LVs in 3-way trial heats, while the other 27 3-way LV trial heats taken this month have averaged a 4 point Bush lead.
Similarly, the ad says polls released since 9/12 (that is, two weeks before the end-date of the ad’s analysis), excluding Gallup, have averaged a 3 point lead for Bush in 3-way LV trial heats. Correct again, even adding in polls released since 9/26. In the 17 3-way trial heats released since 9/12 by polling organizations whose names are not “Gallup”, Bush is averaging just a 3 point lead.
TDS Strategy Memos
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Editor’s Corner
By Ed Kilgore
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January 16: Towards a 2028 Democratic Primary Calendar
Don’t look now, but it’s already time for the DNC and the states to figure out the 2028 Democratic presidential primary calendar, so I wrote an overview at New York:
The first 2028 presidential primaries are just two years away. And for the first time since 2016, both parties are expected to have serious competition for their nominations. While Vice-President J.D. Vance is likely to enter the cycle as a formidable front-runner for the GOP nod, recent history suggests there will be lots of other candidates. After all, Donald Trump drew 12 challengers in 2024. On the Democratic side, there is no one like Vance (or Hillary Clinton going into 2016 or Joe Biden going into 2020) who is likely to become the solid front-runner from the get-go, though Californians Gavin Newsom and Kamala Harris lead all of the way too early polls.
But 2028 horse-race speculation really starts with the track itself, as the calendar for state contests still isn’t set. What some observers call the presidential-nominating “system” isn’t something the national parties control. In the case of primaries utilizing state-financed election machinery, state laws govern the timing and procedures. Caucuses (still abundant on the Republican side and rarer among Democrats) are usually run by state parties. National parties can vitally influence the calendar via carrots (bonus delegates at the national convention) or sticks (loss of delegates) and try to create “windows” for different kinds of states to hold their nominating contests to space things out and make the initial contests competitive and representative. But it’s sometimes hit or miss.
Until quite recently, the two parties tended to move in sync on such calendar and map decisions. But Democrats have exhibited a lot more interest in ensuring that the “early states” — the ones that kick off the nominating process and often determine the outcome — are representative of the party and the country as a whole and give candidates something like a level playing field. Prior to 2008, both parties agreed to do away with the traditional duopoly, in which the Iowa caucuses and New Hampshire primary came first, by allowing early contests representing other regions (Nevada and South Carolina). And both parties tolerated the consolidation of other states seeking influence into a somewhat later “Super Tuesday” cluster of contests. But in 2024 Democrats tossed Iowa out of the early-state window altogether and placed South Carolina first (widely interpreted as Joe Biden’s thank-you to the Palmetto State for its crucial role in saving his campaign in 2020 after poor performances in other early states), with Nevada and New Hampshire voting the same day soon thereafter. Republicans stuck with the same old calendar with Trump more or less nailing down the nomination after Iowa and New Hampshire.
For 2028, Republicans will likely stand pat while Democrats reshuffle the deck (the 2024 calendar was explicitly a one-time-only proposition). The Democratic National Committee has set a January 16 deadline for states to apply for early-state status. And as the New York Times’ Shane Goldmacher explains, there is uncertainty about the identity of the early states and particularly their order:
“The debate has only just begun. But early whisper campaigns about the weaknesses of the various options already offer a revealing window into some of the party’s racial, regional and rural-urban divides, according to interviews with more than a dozen state party chairs, D.N.C. members and others involved in the selection process.
“Nevada is too far to travel. New Hampshire is too entitled and too white. South Carolina is too Republican. Iowa is also too white — and its time has passed.
“Why not a top battleground? Michigan entered the early window in 2024, but critics see it as too likely to bring attention to the party’s fractures over Israel. North Carolina or Georgia would need Republicans to change their election laws.”
Nevada and New Hampshire have been most aggressive about demanding a spot at the beginning of the calendar, and both will likely remain in the early-state window, representing their regions. The DNC could push South Carolina aside in favor of regional rivals Georgia or North Carolina. Michigan is close to a lock for an early midwestern primary, but its size, cost, and sizable Muslim population (which will press candidates on their attitude towards Israel’s recent conduct) would probably make it a dubious choice to go first. Recently excluded Iowa (already suspect because it’s very white and trending Republican, then bounced decisively after its caucus reporting system melted down in 2020) could stage a “beauty contest” that will attract candidates and media even if it doesn’t award delegates.
Even as the early-state drama unwinds, the rest of the Democratic nomination calendar is morphing as well. As many as 14 states are currently scheduled to hold contests on Super Tuesday, March 7. And a 15th state, New York, may soon join the parade. Before it’s all nailed down (likely just after the 2026 midterms), decisions on the calendar will begin to influence candidate strategies and vice versa. Some western candidates (e.g., Gavin Newsom or Ruben Gallego) could be heavily invested in Nevada, while Black proto-candidates like Kamala Harris, Cory Booker, and Wes Moore might pursue a southern primary. Progressive favorites like AOC or Ro Khanna may have their own favorite launching pads, while self-identified centrists like Josh Shapiro or Pete Buttigieg might have others. Having a home state in the early going is at best a mixed blessing: Losing your home-state primary is a candidate-killer, and winning it doesn’t prove a lot. And it’s also worth remembering that self-financed candidates like J.B. Pritzker may need less of a runway to stage a nationally viable campaign.
So sketching out the tracks for all those 2028 horses, particularly among Democrats, is a bit of a game of three-dimensional chess. We won’t know how well they’ll run here or there until it’s all over.


Ruy has to highlight those polls which are flawed or else people will simply hang onto them as truth and become deflated… he is doing the right thiing…
A Democratic Pollsters’s Response
It’s tough to cut through the spin at this stage of the election cycle. But, in the spirit of at least trying, check out Mark Blumenthal’s — a respected democratic pollster — analysis of Gallup and MoveOn.org on his very new (and excellent, by the way) blog.
Check it out:
http://mysterypollster.typepad.com/main/2004/09/moveon_vs_gallu.html
Rory
“The ad is terrific – it looks good, it reads well, and the numbers are damning. But while I’m no friend or sympathizer to the Christian Right, it’s possible that part of the story about that ad (and the news flurry about MoveOn and other 527s will continue) will be the mocking tone of the final paragraphs’ description of George Gallup, Jr’s Christian bent. It’ll be too easy for many to dismiss it as more “godless liberals” – and speaking as one, I’m tired of being dismissed.”
That’s exactly what happened on O’Reilly’s show last night. No talk of the actual ad, just the attack in the last two paragraphs. Moveon should have been a little more careful.
what are the implications of the fact that Gallup gets to choose the questioners at the 2nd (town hall) debate, according to the debate agreement posted on c-span?
MoveON made the right decision bringing this to the attention of major newspapers and mass circulation to reach the most readers — even if the NYT audience might be more educated and liberal than most swing voters.
But I can’t help but notice the emphasis of Ruy’s analysis has changed dramatically. IN the summer, Ruy would point to the internals and show the framework of issues and voter perceptions that could lead to pro-Kerry matchups by November. This was important for encouragement when Bush was radically arrogant, incompetent, or intolerant in his actions as POTUS — done in our name with our money– or worse, when he seemed to be getting away with his frauds and on the verge of four more hellish years. This was also important background for strategizing — not just at national and statewide levels, but also among key demographics, and also at the precinct level (organizing) and individual level (debates among aquanitances, letters to the editor, talking points).
I think DonkeyRising should return to elucidating what the internals of good polls say, rather than focus our energy on polls that are so clearly flawed.
There’s only six weeks left! The race may swing on the undecideds. We need to know who they are, what their issues are, and how they can be convinced that Bush is Wrong and Kerry can help to stop the bleeding and turn America on the right path again.
Folks: volunteer — your local campaigns and party HQs need you.
Pundits: what are the internals saying — the story being the sea of numbers? These armies of volunteers need to know what buttons to push!
The ad is terrific – it looks good, it reads well, and the numbers are damning. But while I’m no friend or sympathizer to the Christian Right, it’s possible that part of the story about that ad (and the news flurry about MoveOn and other 527s will continue) will be the mocking tone of the final paragraphs’ description of George Gallup, Jr’s Christian bent. It’ll be too easy for many to dismiss it as more “godless liberals” – and speaking as one, I’m tired of being dismissed.
Surely there’s a way for MoveOn to get the point across without sticking its foot in its mouth this way; they have the upper hand logically and ethically, but when “God, gays and guns” are wedge issues, they’re just widening the wedge.
The latest IDB poll shows a dead heat for both LV’s and RV’s. But Gallup is now reporting a 8 PT lead for LV’s and a whopping 11 point lead for RV’s! All in a three way race with Nader.
Look, it cannot just be the LV model in this case!!! The RV’s are even more out of whack than the LV’s in Gallup.
Have they thrown all caution to the wind? After all, who knows what commandments Gallup Jr. has received from On High with regard to the closing months of this race?
This is where I am afraid we democrats go wrong.
Harris, Fox News (RVs), and the latest IBD/CSM polls all have Kerry up. If the shoe was on the other foot and only 2 or 3 polls showed Bush up the republicans would be out in force, with a straight face, loudly crying that not only were these few polls right, but that they under represented Bush’s actual lead, and that all the rest of the polls were biased.
The democrats need to take a page from that book. Forget saying Kerry is only about 3 points down as Moveon has done. He is UP for crying out loud! Where is our swagger?
Ruy,
Karen Tumulty on Lou Dobbs Tonight called you, and people like you, a liar. She said your analysis doesn’t matter because you are only looking into the polling process because you don’t like the results.
I think you should write her and let her know what you think.
Just a thought….
Thanks for the link to Moveon.org for that story.
On target, and no doubt influenced by Ruy’s good work.
Has this website made any predictions about the electoral outcome? Percentage vote for each candidate, etc?? Thank you.
Good for MoveOn! More needs to be done. Kerry campaign spokespersons need to trumpet the mesage of Gallup’s sell-out on the cable and network outlets every chance they get.
People need to write in to USA Today and to CNN, both of whom, I understand commission polls from Gallup and then attach their logos to them, and let them know that Americans are on to their game of shilling for Bush.
Of course they will play up their polls. Its all about the competition of the media market place. If this is allowed to go on unchecked, this convergence of partisan interest with giant media companies using polling companies to tilt elections, then our democracy is truly in mortal danger.
Wow, that ad is incredible! I’ve heard Gallup’s numbers regurgitated too many times on the nightly news. Perhaps if you expose the “juggernaut” as being full of hot air, the people will believe the “juggernaut” is full of hot air, and then vote accordingly.
All this time while EDM was debunking the numbers I was wondering how to anyone could get the truth out. Thank you Move On!