Along with the Greenberg Quinlan Rosner survey released August 9th, Democracy Corps has also released a strategy paper by Stan Greenberg and James Carville.
The paper, titled “From Small Bounce to Big Opportunity” examines Kerry’s post-convention gains on personal characteristics and national security issues and points to ways the campaign can use the theme of “Strength at Home” to address both national security and economic issues, where Kerry has not yet won all the support that he has the potential to attract.
TDS Strategy Memos
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Editor’s Corner
By Ed Kilgore
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January 16: Towards a 2028 Democratic Primary Calendar
Don’t look now, but it’s already time for the DNC and the states to figure out the 2028 Democratic presidential primary calendar, so I wrote an overview at New York:
The first 2028 presidential primaries are just two years away. And for the first time since 2016, both parties are expected to have serious competition for their nominations. While Vice-President J.D. Vance is likely to enter the cycle as a formidable front-runner for the GOP nod, recent history suggests there will be lots of other candidates. After all, Donald Trump drew 12 challengers in 2024. On the Democratic side, there is no one like Vance (or Hillary Clinton going into 2016 or Joe Biden going into 2020) who is likely to become the solid front-runner from the get-go, though Californians Gavin Newsom and Kamala Harris lead all of the way too early polls.
But 2028 horse-race speculation really starts with the track itself, as the calendar for state contests still isn’t set. What some observers call the presidential-nominating “system” isn’t something the national parties control. In the case of primaries utilizing state-financed election machinery, state laws govern the timing and procedures. Caucuses (still abundant on the Republican side and rarer among Democrats) are usually run by state parties. National parties can vitally influence the calendar via carrots (bonus delegates at the national convention) or sticks (loss of delegates) and try to create “windows” for different kinds of states to hold their nominating contests to space things out and make the initial contests competitive and representative. But it’s sometimes hit or miss.
Until quite recently, the two parties tended to move in sync on such calendar and map decisions. But Democrats have exhibited a lot more interest in ensuring that the “early states” — the ones that kick off the nominating process and often determine the outcome — are representative of the party and the country as a whole and give candidates something like a level playing field. Prior to 2008, both parties agreed to do away with the traditional duopoly, in which the Iowa caucuses and New Hampshire primary came first, by allowing early contests representing other regions (Nevada and South Carolina). And both parties tolerated the consolidation of other states seeking influence into a somewhat later “Super Tuesday” cluster of contests. But in 2024 Democrats tossed Iowa out of the early-state window altogether and placed South Carolina first (widely interpreted as Joe Biden’s thank-you to the Palmetto State for its crucial role in saving his campaign in 2020 after poor performances in other early states), with Nevada and New Hampshire voting the same day soon thereafter. Republicans stuck with the same old calendar with Trump more or less nailing down the nomination after Iowa and New Hampshire.
For 2028, Republicans will likely stand pat while Democrats reshuffle the deck (the 2024 calendar was explicitly a one-time-only proposition). The Democratic National Committee has set a January 16 deadline for states to apply for early-state status. And as the New York Times’ Shane Goldmacher explains, there is uncertainty about the identity of the early states and particularly their order:
“The debate has only just begun. But early whisper campaigns about the weaknesses of the various options already offer a revealing window into some of the party’s racial, regional and rural-urban divides, according to interviews with more than a dozen state party chairs, D.N.C. members and others involved in the selection process.
“Nevada is too far to travel. New Hampshire is too entitled and too white. South Carolina is too Republican. Iowa is also too white — and its time has passed.
“Why not a top battleground? Michigan entered the early window in 2024, but critics see it as too likely to bring attention to the party’s fractures over Israel. North Carolina or Georgia would need Republicans to change their election laws.”
Nevada and New Hampshire have been most aggressive about demanding a spot at the beginning of the calendar, and both will likely remain in the early-state window, representing their regions. The DNC could push South Carolina aside in favor of regional rivals Georgia or North Carolina. Michigan is close to a lock for an early midwestern primary, but its size, cost, and sizable Muslim population (which will press candidates on their attitude towards Israel’s recent conduct) would probably make it a dubious choice to go first. Recently excluded Iowa (already suspect because it’s very white and trending Republican, then bounced decisively after its caucus reporting system melted down in 2020) could stage a “beauty contest” that will attract candidates and media even if it doesn’t award delegates.
Even as the early-state drama unwinds, the rest of the Democratic nomination calendar is morphing as well. As many as 14 states are currently scheduled to hold contests on Super Tuesday, March 7. And a 15th state, New York, may soon join the parade. Before it’s all nailed down (likely just after the 2026 midterms), decisions on the calendar will begin to influence candidate strategies and vice versa. Some western candidates (e.g., Gavin Newsom or Ruben Gallego) could be heavily invested in Nevada, while Black proto-candidates like Kamala Harris, Cory Booker, and Wes Moore might pursue a southern primary. Progressive favorites like AOC or Ro Khanna may have their own favorite launching pads, while self-identified centrists like Josh Shapiro or Pete Buttigieg might have others. Having a home state in the early going is at best a mixed blessing: Losing your home-state primary is a candidate-killer, and winning it doesn’t prove a lot. And it’s also worth remembering that self-financed candidates like J.B. Pritzker may need less of a runway to stage a nationally viable campaign.
So sketching out the tracks for all those 2028 horses, particularly among Democrats, is a bit of a game of three-dimensional chess. We won’t know how well they’ll run here or there until it’s all over.


I’m trying to keep my powder dry, but with the release of the swift boat ads, I’m beginning to think that it’s time MoveOn, or some other 527 make an ad attacking Bush’s VietNam service, starting with the line, “The Republicans spent XX$ producing a political ad attacking Kerry’s military record. Perhaps it’s time we looked at what George W. Bush was doing during the VietNam war…” then they could ask some tough questions about how many men he jumped ahead of to get into the TX natl guard, and how many men were sent to VietNam and died there so that the Shrub could sit on his backside swigging beers at the local cantina missing drills.
Frankly, I think it’s time to get dirty.
Don’t get too antsy, boys and girls. It is still a long way from August to November, and the days grow short in late October. There are two debates coming up. I see a real key here in framing the issues prior to those debates so as to set an agenda for them. I’m expecting at least one question to Kerry about the $87 billion vote, and another on the vote to authorize the Iraq fiasco. That will be when Kerry needs to have the right answers, but he’ll need to be consistent with what he says now. What he has to do now is set up the message to come from those debates and to establish low expectations for himself in those debates and higher expectations for George Bush.
Now if there were only a way to fix things so that someone would ask Bush about sovereignty…
Kerry and company need to stay ahead tho.. and not let Bush set the topic of the day by directing questions at Kerry.. they need to diffuse that nonsense and get Bush on the defensive some more..
Meanwhile, it seems Bush is really vulnerable on nat’l security. Unlike 2002, the more moves he takes, the more America realizes that a lot of time has gone by and yet not a lot has been accomplished. And because it all depends on framing the possibility of terror, which can be interpreted in any way even on the most clear days, there is near inertia in his numbers.
Of course, the sad spectacle of his CIA chief nominee being outspooked by Michael Moore: http://martinirepublic.com/item/cia-chief-nominee-outspooked-by-michael-moore …won’t help with prospective converts, either.