Along with the Greenberg Quinlan Rosner survey released August 9th, Democracy Corps has also released a strategy paper by Stan Greenberg and James Carville.
The paper, titled “From Small Bounce to Big Opportunity” examines Kerry’s post-convention gains on personal characteristics and national security issues and points to ways the campaign can use the theme of “Strength at Home” to address both national security and economic issues, where Kerry has not yet won all the support that he has the potential to attract.
TDS Strategy Memos
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Editor’s Corner
By Ed Kilgore
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March 6: Trump Job Approval Again Underwater, Where It Belongs
As an inveterate poll-watcher, I have been waiting for the moment when Donald Trump’s job approval numbers went underwater, his accustomed position for nearly all of his presidential career. It arrived around the time he made his speech to Congress, as I noted at New York:
Even as he was delivering the most partisan address to Congress maybe ever, Donald Trump’s public support seemed to be regularly eroding. An updated FiveThirtyEight average of Trump’s approval ratings on March 4 (released just as news broke that ABC was shutting down the revered data site) showed him going underwater for the first time since reoccupying the White House, with 47.6 percent approval and 47.9 percent disapproval. That puts Trump back in the same territory of public opinion he occupied during his first term as president, where (per Gallup) he never achieved more than 50 percent job approval, and averaged a mere 41 percent.
Perhaps Trump will get lucky and conditions in the country will improve enough to validate his agenda, but it’s more likely that the same sour public climate that overwhelmed Joe Biden will now afflict his predecessor and successor.
The Reuters/Ipsos survey that pushed Trump’s numbers into negative territory showed a mood very different from the 47th president’s boasts about a new “golden age” for our country:
“Thirty-four percent of Americans say that the country is headed in the right direction, compared to 49% who say it is off on the wrong track. When it comes to several specific issues, Americans are more likely to say things are off on the wrong track than going in the right direction: cost of living (22% right direction / 60% wrong track), the national economy (31% right direction / 51% wrong track), national politics (33% right direction / 50% wrong track), American foreign policy (33% right direction / 49% wrong track), and employment and jobs (33% right direction / 47% wrong track).”
So all the hype about Trump being a popular president who was in the midst of engineering a major realignment of the American electorate is already looking more than a bit hollow. Trump has a solid Republican base of support and a solid Democratic opposition, with independents currently leaning towards the Democratic Party on most issues. Perhaps Trump’s agenda will gain momentum and support, but since he’s not trying to reach out beyond his party’s base at all, he’s going to need a lift from Americans who only voted for him in 2024 as the lesser of evils and may not vote in the 2026 midterms at all.
At present Trump has lost whatever presidential “honeymoon” he initially enjoyed after his return to the White House, and needs to find new converts to return to genuine popularity. He’s not off to a great start.
I’m trying to keep my powder dry, but with the release of the swift boat ads, I’m beginning to think that it’s time MoveOn, or some other 527 make an ad attacking Bush’s VietNam service, starting with the line, “The Republicans spent XX$ producing a political ad attacking Kerry’s military record. Perhaps it’s time we looked at what George W. Bush was doing during the VietNam war…” then they could ask some tough questions about how many men he jumped ahead of to get into the TX natl guard, and how many men were sent to VietNam and died there so that the Shrub could sit on his backside swigging beers at the local cantina missing drills.
Frankly, I think it’s time to get dirty.
Don’t get too antsy, boys and girls. It is still a long way from August to November, and the days grow short in late October. There are two debates coming up. I see a real key here in framing the issues prior to those debates so as to set an agenda for them. I’m expecting at least one question to Kerry about the $87 billion vote, and another on the vote to authorize the Iraq fiasco. That will be when Kerry needs to have the right answers, but he’ll need to be consistent with what he says now. What he has to do now is set up the message to come from those debates and to establish low expectations for himself in those debates and higher expectations for George Bush.
Now if there were only a way to fix things so that someone would ask Bush about sovereignty…
Kerry and company need to stay ahead tho.. and not let Bush set the topic of the day by directing questions at Kerry.. they need to diffuse that nonsense and get Bush on the defensive some more..
Meanwhile, it seems Bush is really vulnerable on nat’l security. Unlike 2002, the more moves he takes, the more America realizes that a lot of time has gone by and yet not a lot has been accomplished. And because it all depends on framing the possibility of terror, which can be interpreted in any way even on the most clear days, there is near inertia in his numbers.
Of course, the sad spectacle of his CIA chief nominee being outspooked by Michael Moore: http://martinirepublic.com/item/cia-chief-nominee-outspooked-by-michael-moore …won’t help with prospective converts, either.