Noting a shift in some of the rhetoric we are hearing from both parties, I tried to explain it at New York:
Earlier this week, I got an unusual communication from a member of the White House press corps who wondered if I had inspired Joe Biden’s use of the term ultra-MAGA for Rick Scott’s wildly right-wing 2022 agenda for Republicans. I owned up to contriving the term in an effort to describe Scott’s combination of Trumpian rhetoric with Goldwater-era policy extremism. But I had no idea if Biden or someone in his circle read my piece and decided to borrow the neologism or (more likely) came up with it independently for parallel reasons.
Biden hasn’t just hit Scott with “ultra-MAGA”; in the same speech, he also referred to Trump himself as “the great MAGA king.” And Senate Majority Leader Chuck Schumer has taken to railing against “MAGA Republicans” as well.
So Democratic leaders are now saying “MAGA” (Make America Great Again) where they would have once used “right wing” or “ultraconservative” or even “wingnut.” This appeared to be a strategic decision, not just a verbal tic or a tossed-off insult. And indeed, on Friday, the Washington Post reported that the rhetorical shift is the result of a six-month research project led by Biden adviser Anita Dunn and the Center for American Progress Action Fund:
“The polling and focus group research by Hart Research and the Global Strategy Group found that “MAGA” was already viewed negatively by voters — more negatively than other phrases like ‘Trump Republicans.’
“In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a ‘MAGA Republican’ than would be more likely. The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years.”
Despite the potential liabilities, usage of “MAGA” and its variants has been spreading in Republican ranks as well — and the trend began even before Trump decided he liked Biden’s insult and started posting MAGA King memes on Truth Social. For example, Steve Bannon referred to Pennsylvania Senate candidate Kathy Barnette’s rivalry with the Trump-endorsed Mehmet Oz as “MAGA vs. ULTRA-MAGA.” The former Trump adviser was using “ULTRA-MAGA” as a compliment; in his eyes, Barnette is deeply devoted to The Cause, while the TV doctor is most palpably devoted to self-promotion.
So why is this happening now? And is the greater embrace of the term on both the right and the left just a coincidence? I don’t think so.
Democrats really need to make the 2022 midterm elections comparative rather than the usual referendum on the current occupant of the White House, who is held responsible for whatever unhappiness afflicts the electorate, which is reflected in Biden’s chronically low job-approval ratings. They also need to find a way to motivate elements of the Democratic base to vote in November, which isn’t easy because (a) Democratic constituencies (particularly young people) rarely vote in proportional numbers in non-presidential elections without extreme provocation, and (b) many base voters are “unenthusiastic” about voting thanks to disappointment over the limited accomplishments Biden and his congressional allies have chalked up since taking control of Washington.
The tried-and-true bogeyman who could help make 2022 comparative because he continues to meddle in politics and threaten a comeback is, of course, Trump. The specter of his return could be especially scary to young voters, whose unusually high 2018 turnout was attributable to their loathing for the 45th president. So it behooves Democrats to remind voters as often as possible that the Republican candidates who are on the ballot this November are surrogates for the Great Orange Tyrant. And invoking the red-hat symbolism of MAGA is an efficient way to do that. “Ultra-MAGA” suggests there are Republicans who are Trumpier than Trump, like Scott. The whole GOP, we can expect Biden to regularly suggest between now and November, is crazier than a sack of rats and getting crazier by the minute. That’s more important than the price of gasoline at any given moment.
For similar reasons, in intra-Republican politics, the MAGA brand is legal tender among the majority of GOP voters who turn to Mar-a-Lago for direction the way that flowers turn toward the sun. Wearing the red hat or referring to themselves as “MAGA warriors” is a way for Republican politicians to show a particular attachment to Trump. And ultra-MAGA is essential for candidates like Barnette who follow the Trump agenda slavishly but don’t have the Boss’s actual endorsement for whatever reason. It’s also a handy way for ambitious right-wing politicians to suggest there is a cause that will survive Trump’s own career and will indeed flourish under their own leadership. MAGA works a lot better as a symbol of Trumpism Without Trump than such debatable and obscure terms as national conservatism or conservative populism. When he goes after Mickey Mouse with a claw hammer, Ron DeSantis is definitely ultra-MAGA, especially compared to such damaged goods as Mike Pence, who is merely MAGA or even ex-MAGA.
So get used to it. Until we get a better fix on how to describe the ideology of the followers of Donald Trump, both they and their political opponents are likely to keep relying on the MAGA brand, which now means more than the nostalgia for the white patriarchy of yore that Team Trump probably had in mind when it came up with the slogan to begin with. If Trump runs for president in 2024, he’ll have to decide whether his slogan will be “Make America Great Again, Again” (as he has already redubbed his super-PAC) or something else. But for now, everybody pretty much knows it means one person’s dream and another’s nightmare.
Beware the October Surprise.
If the New Republic is right and the Pakistanis produce senior members of Al Quaida to the command of Washington, then all is in play.
If bin Ladin turns up dead or alive on 30th October, Bush will win. Regardless of how far down in the polls Bush is, I think that would turn it.
I would certainly encourage Mr. Dowd to continue with such predictions….
It makes getting “there” (if there is down 15 points) all the more easier, but no amount of spinning, ‘pre-planning’, or acting the part of an oracle makes recovering from that 15 point deficit any easier.
I occasionally enjoy taking a stroll down right-leaning blogs to gauge the right’s reaction to stories, events and what-not… and the reaction to Dowd’s comments have been more or the less the same as mine, though with a GOP face.
The wheels are truly coming off — we’re starting to get more and more of these “process stories”, these “inside baseball” type pieces focusing on the GOP side of the aisle that then become angry internal wrangling…. not unlike the Dem MO pre-primary season dating back to 2000.
The key is that the dem surrogates take items like Dowd’s analysis and run with it (piecemeal, of course)…..
“I think Matthew Dowd is absolutely correct — GWB is doomed to be down 15 points by August.”
Period.
That’s increased reluctance, of course, or decreased willingness…
Have convention bounces increased or decreased over the years? Is there any general trend? It seems to me that since a national party convention is essentially a show for TV, the fragmentation of the viewing audience, the decline of the broadcast networks, and the decreased reluctance to devote lots of time to this sort of thing would render them less relevant over the past decade or so.
“One post-Dem convention poll had Dukakis up 17 points; others had Dukakis up by less. The distinction is that George Bush Sr. was not the incumbent, he was the Vice President. The point made in the post is that no incumbent behind by that much has gone on to win.”
This is putting a tremendous amount of weight on the incumbency factor alone. Given that Bush was the VP, one would expect at least some of the incumbency effect to apply to him. Since there are so few cases anyway of Presidential elections, and fewer still of incumbent Presidents running, I wonder if the Dukakis vs Bush campaign is not at least as much relevant as the absence of any case in which an incumbent President is down by over 10% after the challenger’s convention and still wins.
“I suppose it’s all about the expectations game: predict some outlandish bad outcome for your candidate and then when it doesn’t occur claim things are going your way.”
Hannity (hey, I was driving home and nothing else was on) was doing just this tonight on his radio show. Only, he said the typical bounce from naming a VP was fifteen points — an odd manipualation of Dowd’s odd number. He went on to say that the failur of this 15 point bounce to occur is a clear sign of the public’s distaste for the ticket with “the numbers 1 and 4 liberals in the senate” on it.
AB
about whether “Dowd now believes Kerry is up by 8 points?”, it seems that article that you cited or Dowd’s email points out that the challenger gains ~7 and the incumbent loses 8. And he states that he believes that they are tied.
… should read “Kerry ahead 47 to 44”.
AP-Ipsos poll, with leaners, Mon – Wed: Bush ahead 46 to 45.
AP-Ipsos poll, with leaners, Tues – Wed: Kerry ahead 47 to 47.
http://2.004k.com/national/
One post-Dem convention poll had Dukakis up 17 points; others had Dukakis up by less.
The distinction is that George Bush Sr. was not the incumbent, he was the Vice President. The point made in the post is that no incumbent behind by that much has gone on to win.
One question I have: what was Dukakis’ lead over Bush I after the Dem convention?
I had the impression it was over 10%, maybe well over. Is this not true?
isn’t this just more of the “soft bigotry of low expectations?”
sounds to me like Dowd is trying to skew the CW that if Kerry doesn’t get that 15 point bounce, he’s toast. same thing they did to Gore in the last coup (I mean election).
The banality of american electoral politics:
40% R / 40% D are intransigent. Of the remaining 20%, half are split 50/50, hence the 45-45 poll results. The remaining 10% are in play and the last 3 months of the campaign, including the convention kabuki theater is for their benefit. Who the fuck are these people and why do they get to decide the fate of the country?
I wish someone would go through and catalog the predictions that Dowd has made. It seems he comes out with one of these every few months; usually in the right direction, but with a loaded dice to spin his guys way when it lands.
Ruy
I just came from seeing 3000 women pay money, get up at the crack of dawn to cheer on Kerry and Edwards here in NYC. Biggest event of its kind ever.
This huge level of enthusiasm is hard to square with the AP poll which is just now on the MSNBC home page which shows Bush ahead by 49-45. Poll taken Monday prior to the announcement and then Tuesday and Wednesday. How can that be?
And what is the agenda of the home page editor touting this poll when their own NBC poll shows Kerry ahead.
I hope you write about this. I think polls like the AP can be used to push poll public opinion and set up confusion about the electoral outcome.
I think people like you need to start defensive debunking.
What’s depressing is how mindless the media has been about repeating Dowd’s spin – without even stopping to think about, much less check, the facts.
That’s the great GOP advantage in this election: Their media strategy assumes that journalists are clueless, selfish oafs with the long-term memory of a sea sponge.
And what do you know – they’re right.
I agree with the last poster. There’s nothing scientific or historical about this. Dowd’s just trying to raise expactations knowing Kerry probably won’t get that high of a bounce, and then Dowd can go back to the press and say the bounce wasn’t as high as expected. However, i do enjoy Fabrizio uptight about Dowd’s comments…
Bounce numbers historically fall off at a rate of 1 to 2 points per week after the convention. Perhaps Dowd is figuring that by the time Bush gets his bounce (which I predict will be much less than normal) Kerry’s bounce will be gone or at least in reach.
Fact is that there is simply not room for a 15 point bounce for Kerry, not enough independents out there. This is an expectations game and Dowd wants Kerry’s 8 or 9 points to look enemic.
Has anyone attempted to get Dowd to answer the question “Where did you get the fifteen point number from?” I know it is hard to get a hold of some people, and the speculation is interesting, but maybe Dowd has something to back up the claim.
Ruy….we have a chat going on over at dKos. Might you fill us in on your polling methods? How do you find people to answer your polls? I’ll respost your response, if you should give one.
http://www.dailykos.com/story/2004/7/9/11533/48230