Zogby’s new poll has Kerry up, 48-46 over Bush. The poll also has Bush’s job rating down to 46 percent, a decline of 5 points from Zogby’s mid-February reading. And Bush’s re-elect number, consistent with the Newsweek poll I have been discussing, is mired at 45 percent. Again, this underscores the extent to which recent gains by Bush, such as they are, do not reflect any real change in the public’s evaluation of the job he’s doing and whether he deserves to be re-elected.
TDS Strategy Memos
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Editor’s Corner
By Ed Kilgore
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May 26: Evaluating Trump As a 2022 King-Maker
Now that we are into the 2022 primary season, it’s time to lay down some markers on how to evaluate Donald Trump’s candidate endorsement strategy, which will inevitably get attention. I offered some preliminary thoughts at New York:
Ever since he became president, Donald Trump has made a habit of endorsing a lot of candidates for office. According to Ballotpedia, as of today, he has endorsed a total of 497 primary- or general-election candidates, 192 of them since leaving the White House. Trump, of course, claims his endorsements have been a smashing success. A day after his attempt to get revenge on his Georgia enemies failed spectacularly, he was boasting of his prowess on Truth Social:
“A very big and successful evening of political Endorsements. All wins in Texas (33 & 0 for full primary list), Arkansas, and Alabama. A great new Senatorial Candidate, and others, in Georgia. Overall for the “Cycle,” 100 Wins, 6 Losses (some of which were not possible to win), and 2 runoffs. Thank you, and CONGRATULATIONS to all!”
But is Trump actually a midterms kingmaker? The answer is a bit trickier than simply checking his math. The former president has been furiously padding his win record by backing unopposed House incumbents in safe seats, so the numbers don’t tell us much. Instead, let’s look at the objectives behind his aggressive midterms enforcement strategy and how well he’s meeting each goal.
Trump wants to keep the focus on himself.
Everyone knows Trump is self-centered to an extreme degree, but there is a rational motive for him wanting to enter every political conversation: It keeps his name in the news and his opinions on people’s minds. This requires some effort given Trump’s loss of key social-media outlets and of the levers of presidential power.
He’s meeting this objective well so far. It’s a rare 2022 Republican primary in which Trump’s support or opposition is not an issue of discussion. He has endorsed 16 gubernatorial candidates, 17 Senate candidates, 110 House candidates, 20 non-gubernatorial statewide elected officials, and even 18 state legislators and three local elected officials. That means a lot of jabbering about Trump and a lot of speculation about who might win his support. And even where his candidates have fallen short, the signature MAGA themes of immigration, “election security,” and “America First” have been on most candidates’ lips. Arguably, Trump nemesis Georgia governor Brian Kemp ran a MAGA campaign.
Trump wants to get revenge on his enemies.
Some of Trump’s endorsements are meant to settle old scores with Republicans who thwarted his efforts to reverse his 2020 loss or supported one of his two impeachments. In addition to punishing figures such as Representative Liz Cheney, Trump hopes withholding his support from disloyal Republicans will serve as deterrent to anyone who might disobey him in the future.
This is why the victories of Kemp and Secretary of State Brad Raffensperger in Georgia were so damaging to Trump’s brand: These two men (especially Raffensperger, who not only mocked Trump’s election-theft fables and defied his orders to “find” votes for him but wrote a book about it) stood up to the boss on an important matter and didn’t lose their jobs over it. That could be dangerous for Trump if it continues.
Trump wants to show he still runs the GOP.
Trump demonstrates his power through his ability to instruct Republicans on how to vote and by making his good will the coin of the realm for Republican aspirants to office. From that point of view, the ideal primary for the former president was probably Ohio’s Senate contest on May 3. All but one of the candidates spent months seeking his favor, and the lucky beneficiary of his endorsement, J.D. Vance, surged to victory on the wings of MAGA support. Similarly, in Pennsylvania, Trump managed to get multiple Senate and gubernatorial candidates to dance to his tune before settling on Doug Mastriano for governor (a win) and Mehmet Oz for the Senate (a possible win; his duel with David McCormick has gone to overtime with a recount and a court case).
Trump didn’t do so well in instructing his voters in Idaho, Nebraska, and Georgia, losing gubernatorial primaries in all three. But he barely lifted a finger on behalf of Idaho lieutenant governor Janice McGeachin against Brad Little, and you can’t really blame him for his Nebraska candidate, Charles Herbster, being accused of groping multiple women (though you can certainly blame him for not only sticking with Herbster after the allegations emerged but also advising him to deny everything and fight back).
Here, again, the results in Georgia were devastating for Trump. Voters in the state emphatically rejected Trump’s repeated and incessant instructions to vote again Kemp and Raffensperger; in the gubernatorial race in particular, there was no doubt about his wishes. Yet Kemp won with nearly three-fourths of the vote. That level of voter disobedience hurts.
Trump wants to get in front of the Republican victory parade.
If we assume Trump is running for president in 2024, then it makes perfect sense for him to attach his name to a midterm Republican campaign effort that, for reasons that have nothing to do with him, is likely to be successful. Getting in front of a parade that is attracting larger and more enthusiastic crowds is a surefire way to look like a leader without the muss and fuss of having to make strategic decisions, formulate message documents, raise money, or plot the mechanics of a get-out-the-vote campaign.
Trump’s success in making himself the face of the 2022 Republican comeback will, of course, depend on what happens in November. At least three of his endorsed Senate candidates (four if Oz prevails in the Pennsylvania recount) are already Republican nominees in top November battlegrounds. He has also endorsed Senate candidates in future 2022 primaries in Alaska, Arizona, Florida, Nevada, and Wisconsin, which should be close and pivotal races in November. If the Senate candidates Trump has handpicked underperform (e.g., Georgia’s Herschel Walker, whose personal and business backgrounds have come under scrutiny) or, worse yet, cost the GOP control of the upper chamber, you can bet Mitch McConnell and many others will privately or even publicly point fingers of angry accusation toward Mar-a-Lago. The same could be true in states holding crucial gubernatorial elections.
Portraying himself as the leader of a Republican midterm wave may conflict with some of Trump’s other goals. For example, he may need to put aside his thirst for vengeance against Kemp to back the GOP’s crusade against Democrat Stacey Abrams (whom Trump once said he’d prefer to Kemp). More generally, if Trump makes himself too much of the 2022 story, he could help Democrats escape the usual midterm referendum on the current president’s performance. In that case, 2022 could serve as a personal disaster rather than a bridge to his 2024 return to glory.
Georgia’s primaries presented multiple danger signs for Trump’s 2022 strategy of aligning himself with winners, intimidating his enemies, and remaining the center of attention. But despite his recent setbacks, there are no signs Trump is shifting tactics, and it’s a long way to the final reckoning in November.
Kerry should spend no time addressing Ralph Nader. Bush/Cheney should be the sole targets for our nominee.
Nationally, that is the job of Howard Dean, who managed to draw in progressive and liberal minded people to his campaign by reminding them that the Democratic party is the party of economic and social progress.
Locally, that is the job of progressive and liberal minded people who mistakenly backed Nader in 2000 and no understand that their mistake brought an extremist to office whose agenda was counter to every one of their values that they wished to express with their ill-conceived vote. Remind them that Ralph Nader’s candidacy gave us a president who has already rescinded and/or undermined the majority of environmental, consumer, and labor safeguards that make Nader’s committments in those areas pale in comparison. Also, remind them that Nader did not seek a third party like everyone assumed, but rather played electoral politics by focusing on only the nine swing states and that Pat Buchannan to his credit ran a national campaign.
Unrelated to the question is this: If someone is still unwavering in their support for Nader, implore them to responsibly vote by finding someone in a solid red state who wants to vote for Kerry and have that person vote for Nader on the basis that there will be a vote in a swing state cast for Kerry.
My friend is unwavering in his support for Nader and he and I have since made a deal. I will cast my vote in Idaho for Nader, whie he will cast his vote in Ohio for Kerry.
Events are out of our hands.
A missed warning and a terror bombing stateside, a serious stock market tumble, another round of massive layoffs, Iraq in flames — any of those things could get rid of Bush. Not much else.
I don’t think there’s much Kerry can do either way. His job right now is not to sell a new program. Just don’t fuck up too bad and be there when the dust settles.
If events don’t cause a Bush implosion, he will be re-elected. I think it’s that simple.
You all seem much more optimistic than me. I am very concerned that they are so close in the polls. What more could Bush do to lose public support? Given his wars, his attacks on the constitution and the nevironment, his appointments of radical judges, his cover-ups of 911 toxic contamination and intelligence failures…and Kerry is only 5 points ahead? Plus I am afraid that the more people learn about Kerry, the less they like him, so I fail to see how he will gain in the polls. I’m sorry to be negative, but I really want to win in November and I am trying to be a realist. I really hope Kerry will pick Edwards as a VP, because I think Edwards can provide the inspiring, exciting, and positive energy that this campaign desperately needs. I think he coulde get us a few points in every state, because he has a very diverse appeal. I hope our Democratic leaders are thinking about this, because there is just so much at stake!
Kerry doesn’t need to be tough on Bush. Kerry needs to show he’ll be tougher on terrorism than Bush.
Because of his record, Bush is in self-destruct mode. Remember it’s about competence.
Or, stated another way, it’s about incompetence, stupid – Bush’s stupid incompetence.
Kerry only needs to show he won’t be distracted by his own ideology.
Kerry should be defining himself right now. Tough on Bush, sure – but only to keep Bush on the defensive (where the Bush guys seem to flounder).
Kerry first needs to define himself, then when normal people start paying attention get tougher on Bush. Make calls for Bush to investigate the failures of his administration and accuse him of stonewalling when he does nothing.
I think Kerry needs to be tougher on Bush, too, and I think increased toucghness will help pull people away from Nader. If the Nader people see and hear Kerry saying the things about Bush which need to be said, they will be more enthusiastic about voting for him. I am disappointed right now in Kerry’s ads. The ones I’ve seen are too wishywashy and in the stye of Dukakis and Mondale. he needs to be slapping that 500 billion dollar deficet up against everybody’s eyeballs.
While polls are interesting to look at from time to time, maybe there is something else to talk about for the next five or so months until polls actually start to mean something. And let’s not forgot, a national poll means little, especially in a close race. As we all know, Gore won nationally last time and it didn’t mean anything.
I am still puzzled by the size of the Nader support. If it is centered in California, Mass., Vt. and other safe Blue states, it might not make a difference. But if Nader is picking up support again in Fla. or Ohio, Kerry, and America, will have a big problem on Nov.2.
I think its time that Kerry not only gets tough on Bush, he should also start peeling the bark off of Nader. This is no longer funny.
Not only does it show that Bush’s drop is not just a temporary dip, but it shows that the first $15-20 million that Bush spent on ads in all those swing states has amounted to something around nil.
Let’s hope that the rest of Bush’s ads over the course of the next eight months are just as effective.
reignman, are Hispanics *that* loath to vote for Kerry?
How awful for Democrats. I guess that gay-bashing and abortion-bashing keeps Hispanics with the GOP.
The problem for Kerry is that any comment he makes will be distorted by the media. So even if he makes a fantastic foreign policy or national security speech, the media will say that he was wearing mismatched socks, or that his suit is tailored.
The media doesn’t want Bush to lose. And unless that changes, he won’t lose.
One other thing:
in the 1980 election, 40% of those who voted for Reagan didn’t believe in the things he was saying, they just wanted Carter out of office.
another example: I was watching MSNBC, and they were talking about Bush’s declining popularity w/ hispanics, so the narrator of the piece surmised: who else are they going to vote for?
obviously, Kerry has to say was he is FOR as opposed to what he is AGAINST, or he will suffer from Perot syndrome.
yep.
This must be Bush’s lowest approval rating in a Zogby poll sunce taking office..