Now that we are into the 2022 primary season, it’s time to lay down some markers on how to evaluate Donald Trump’s candidate endorsement strategy, which will inevitably get attention. I offered some preliminary thoughts at New York:
Ever since he became president, Donald Trump has made a habit of endorsing a lot of candidates for office. According to Ballotpedia, as of today, he has endorsed a total of 497 primary- or general-election candidates, 192 of them since leaving the White House. Trump, of course, claims his endorsements have been a smashing success. A day after his attempt to get revenge on his Georgia enemies failed spectacularly, he was boasting of his prowess on Truth Social:
“A very big and successful evening of political Endorsements. All wins in Texas (33 & 0 for full primary list), Arkansas, and Alabama. A great new Senatorial Candidate, and others, in Georgia. Overall for the “Cycle,” 100 Wins, 6 Losses (some of which were not possible to win), and 2 runoffs. Thank you, and CONGRATULATIONS to all!”
But is Trump actually a midterms kingmaker? The answer is a bit trickier than simply checking his math. The former president has been furiously padding his win record by backing unopposed House incumbents in safe seats, so the numbers don’t tell us much. Instead, let’s look at the objectives behind his aggressive midterms enforcement strategy and how well he’s meeting each goal.
Everyone knows Trump is self-centered to an extreme degree, but there is a rational motive for him wanting to enter every political conversation: It keeps his name in the news and his opinions on people’s minds. This requires some effort given Trump’s loss of key social-media outlets and of the levers of presidential power.
He’s meeting this objective well so far. It’s a rare 2022 Republican primary in which Trump’s support or opposition is not an issue of discussion. He has endorsed 16 gubernatorial candidates, 17 Senate candidates, 110 House candidates, 20 non-gubernatorial statewide elected officials, and even 18 state legislators and three local elected officials. That means a lot of jabbering about Trump and a lot of speculation about who might win his support. And even where his candidates have fallen short, the signature MAGA themes of immigration, “election security,” and “America First” have been on most candidates’ lips. Arguably, Trump nemesis Georgia governor Brian Kemp ran a MAGA campaign.
Some of Trump’s endorsements are meant to settle old scores with Republicans who thwarted his efforts to reverse his 2020 loss or supported one of his two impeachments. In addition to punishing figures such as Representative Liz Cheney, Trump hopes withholding his support from disloyal Republicans will serve as deterrent to anyone who might disobey him in the future.
This is why the victories of Kemp and Secretary of State Brad Raffensperger in Georgia were so damaging to Trump’s brand: These two men (especially Raffensperger, who not only mocked Trump’s election-theft fables and defied his orders to “find” votes for him but wrote a book about it) stood up to the boss on an important matter and didn’t lose their jobs over it. That could be dangerous for Trump if it continues.
Trump demonstrates his power through his ability to instruct Republicans on how to vote and by making his good will the coin of the realm for Republican aspirants to office. From that point of view, the ideal primary for the former president was probably Ohio’s Senate contest on May 3. All but one of the candidates spent months seeking his favor, and the lucky beneficiary of his endorsement, J.D. Vance, surged to victory on the wings of MAGA support. Similarly, in Pennsylvania, Trump managed to get multiple Senate and gubernatorial candidates to dance to his tune before settling on Doug Mastriano for governor (a win) and Mehmet Oz for the Senate (a possible win; his duel with David McCormick has gone to overtime with a recount and a court case).
Trump didn’t do so well in instructing his voters in Idaho, Nebraska, and Georgia, losing gubernatorial primaries in all three. But he barely lifted a finger on behalf of Idaho lieutenant governor Janice McGeachin against Brad Little, and you can’t really blame him for his Nebraska candidate, Charles Herbster, being accused of groping multiple women (though you can certainly blame him for not only sticking with Herbster after the allegations emerged but also advising him to deny everything and fight back).
Here, again, the results in Georgia were devastating for Trump. Voters in the state emphatically rejected Trump’s repeated and incessant instructions to vote again Kemp and Raffensperger; in the gubernatorial race in particular, there was no doubt about his wishes. Yet Kemp won with nearly three-fourths of the vote. That level of voter disobedience hurts.
If we assume Trump is running for president in 2024, then it makes perfect sense for him to attach his name to a midterm Republican campaign effort that, for reasons that have nothing to do with him, is likely to be successful. Getting in front of a parade that is attracting larger and more enthusiastic crowds is a surefire way to look like a leader without the muss and fuss of having to make strategic decisions, formulate message documents, raise money, or plot the mechanics of a get-out-the-vote campaign.
Trump’s success in making himself the face of the 2022 Republican comeback will, of course, depend on what happens in November. At least three of his endorsed Senate candidates (four if Oz prevails in the Pennsylvania recount) are already Republican nominees in top November battlegrounds. He has also endorsed Senate candidates in future 2022 primaries in Alaska, Arizona, Florida, Nevada, and Wisconsin, which should be close and pivotal races in November. If the Senate candidates Trump has handpicked underperform (e.g., Georgia’s Herschel Walker, whose personal and business backgrounds have come under scrutiny) or, worse yet, cost the GOP control of the upper chamber, you can bet Mitch McConnell and many others will privately or even publicly point fingers of angry accusation toward Mar-a-Lago. The same could be true in states holding crucial gubernatorial elections.
Portraying himself as the leader of a Republican midterm wave may conflict with some of Trump’s other goals. For example, he may need to put aside his thirst for vengeance against Kemp to back the GOP’s crusade against Democrat Stacey Abrams (whom Trump once said he’d prefer to Kemp). More generally, if Trump makes himself too much of the 2022 story, he could help Democrats escape the usual midterm referendum on the current president’s performance. In that case, 2022 could serve as a personal disaster rather than a bridge to his 2024 return to glory.
Georgia’s primaries presented multiple danger signs for Trump’s 2022 strategy of aligning himself with winners, intimidating his enemies, and remaining the center of attention. But despite his recent setbacks, there are no signs Trump is shifting tactics, and it’s a long way to the final reckoning in November.
What I really want to hear is that Bush’s intensive negative ad campaign ($6 million?) in the swing states is not working. Then I think we will know his goose is cooked. I have heard that the 527 campaigns plus Kerry are matching the Bush effort.
What a relief. Why is it that the political coloration of the organizations sponsoring or conducting the polls (NBC, WSJ, Fox) always seems to result in bias? How do their subjective wishes seem to get into the polls?
Here’s the commercial that will win the election (based on real footage, I’ve seen it):
Video:
Bush sitting at Booker Elementary on Sept. 11, 2001
VO:
On September 11th 2001, President Bush was in Florida at the Booker Elementary school for a planned photo op. By the time he arrived he already knew the first tower of the World Trade Center had been attacked. He proceeded with the photo op. In this unedited footage you can see the moment Andrew Card, his chief of staff notifies the President of the second attack.
Video:
Card leans in to whisper to Bush
VO:
Card is quoted as saying, ”
A second plane hit the second tower. America is under attack”
Watch the President’s reaction.
(key over the video) HE KNOWS
VO:
The president went on with the photo op for a minimum of another 9 minutes (some witnesses say as long as twenty minutes), asking no questions, not acting, not responding to the crisis. At the same time Vice President Cheney was taken to a secure location. Weren’t the children potentially at risk? Wasn’t the president a target?
Would YOU call this steady leadership?
________________________
If you’d like to see the actual raw footage of Bush at Booker the file is large..25 megs…
but it can be downloaded here
http://www.whatreallyhappened.com/bushbook.mov
I took at look at the ARG poll, and I was fascinated by two of the findings: first, that Bush’s support among REPUBLICANS is softening. 17 percent of Republicans polled disapproved of Bush’s handling of the economy. Double-digit disapproval among Republicans on the economy cannot be spun into good news for Bush; second, among Independents, Nader actually draws support away from BUSH! I think that if Kerry can avoid a major, and I mean major scandal, he’s in an extraordinarily strong position to take the White House in November.
C. Ama
This may be slightly off on a tangent, but it is very timely given the recent events in Madrid. I am wondering about Bush’s consistently favorable ratings regarding “fighting terrorism” and his continual lead over Kerry regarding his ability to combat terrorism. I have heard repeatedly that a new terrorist attack could be an “external event” that would send people scurrying back to Bush, because of their confidence in his ability to fight it.
But it seems to me that another terrorist attack, particularly of the kind that we saw in Madrid (where two previously distinct terrorist groups may be acting together) is very strong evidence that Bush is not winning the war on terrorism. He is using poor judgment, his ideological bent is causing us to approach the matter incorrectly and his domestic “starve the beast” plan is limiting our ability to execute the war properly. I realize this is all speculation, but at what point do we believe that the public will turn on W on this issue (like they have all the others) and realize that he is botching this one too?
The thing I find most interesting here is the rumblings of discontent among Republicans about the economy and jobs. It would be interesting to see how this correlates with household income — my guess is that the discontent among Republicans is mainly among people of average-to-below-average income, who are beginning to figure out that, while they may be in line with Bush’s social conservatism, their economic interests aren’t being well served by the Bush administration.
Greg