Now that we are into the 2022 primary season, it’s time to lay down some markers on how to evaluate Donald Trump’s candidate endorsement strategy, which will inevitably get attention. I offered some preliminary thoughts at New York:
Ever since he became president, Donald Trump has made a habit of endorsing a lot of candidates for office. According to Ballotpedia, as of today, he has endorsed a total of 497 primary- or general-election candidates, 192 of them since leaving the White House. Trump, of course, claims his endorsements have been a smashing success. A day after his attempt to get revenge on his Georgia enemies failed spectacularly, he was boasting of his prowess on Truth Social:
“A very big and successful evening of political Endorsements. All wins in Texas (33 & 0 for full primary list), Arkansas, and Alabama. A great new Senatorial Candidate, and others, in Georgia. Overall for the “Cycle,” 100 Wins, 6 Losses (some of which were not possible to win), and 2 runoffs. Thank you, and CONGRATULATIONS to all!”
But is Trump actually a midterms kingmaker? The answer is a bit trickier than simply checking his math. The former president has been furiously padding his win record by backing unopposed House incumbents in safe seats, so the numbers don’t tell us much. Instead, let’s look at the objectives behind his aggressive midterms enforcement strategy and how well he’s meeting each goal.
Everyone knows Trump is self-centered to an extreme degree, but there is a rational motive for him wanting to enter every political conversation: It keeps his name in the news and his opinions on people’s minds. This requires some effort given Trump’s loss of key social-media outlets and of the levers of presidential power.
He’s meeting this objective well so far. It’s a rare 2022 Republican primary in which Trump’s support or opposition is not an issue of discussion. He has endorsed 16 gubernatorial candidates, 17 Senate candidates, 110 House candidates, 20 non-gubernatorial statewide elected officials, and even 18 state legislators and three local elected officials. That means a lot of jabbering about Trump and a lot of speculation about who might win his support. And even where his candidates have fallen short, the signature MAGA themes of immigration, “election security,” and “America First” have been on most candidates’ lips. Arguably, Trump nemesis Georgia governor Brian Kemp ran a MAGA campaign.
Some of Trump’s endorsements are meant to settle old scores with Republicans who thwarted his efforts to reverse his 2020 loss or supported one of his two impeachments. In addition to punishing figures such as Representative Liz Cheney, Trump hopes withholding his support from disloyal Republicans will serve as deterrent to anyone who might disobey him in the future.
This is why the victories of Kemp and Secretary of State Brad Raffensperger in Georgia were so damaging to Trump’s brand: These two men (especially Raffensperger, who not only mocked Trump’s election-theft fables and defied his orders to “find” votes for him but wrote a book about it) stood up to the boss on an important matter and didn’t lose their jobs over it. That could be dangerous for Trump if it continues.
Trump demonstrates his power through his ability to instruct Republicans on how to vote and by making his good will the coin of the realm for Republican aspirants to office. From that point of view, the ideal primary for the former president was probably Ohio’s Senate contest on May 3. All but one of the candidates spent months seeking his favor, and the lucky beneficiary of his endorsement, J.D. Vance, surged to victory on the wings of MAGA support. Similarly, in Pennsylvania, Trump managed to get multiple Senate and gubernatorial candidates to dance to his tune before settling on Doug Mastriano for governor (a win) and Mehmet Oz for the Senate (a possible win; his duel with David McCormick has gone to overtime with a recount and a court case).
Trump didn’t do so well in instructing his voters in Idaho, Nebraska, and Georgia, losing gubernatorial primaries in all three. But he barely lifted a finger on behalf of Idaho lieutenant governor Janice McGeachin against Brad Little, and you can’t really blame him for his Nebraska candidate, Charles Herbster, being accused of groping multiple women (though you can certainly blame him for not only sticking with Herbster after the allegations emerged but also advising him to deny everything and fight back).
Here, again, the results in Georgia were devastating for Trump. Voters in the state emphatically rejected Trump’s repeated and incessant instructions to vote again Kemp and Raffensperger; in the gubernatorial race in particular, there was no doubt about his wishes. Yet Kemp won with nearly three-fourths of the vote. That level of voter disobedience hurts.
If we assume Trump is running for president in 2024, then it makes perfect sense for him to attach his name to a midterm Republican campaign effort that, for reasons that have nothing to do with him, is likely to be successful. Getting in front of a parade that is attracting larger and more enthusiastic crowds is a surefire way to look like a leader without the muss and fuss of having to make strategic decisions, formulate message documents, raise money, or plot the mechanics of a get-out-the-vote campaign.
Trump’s success in making himself the face of the 2022 Republican comeback will, of course, depend on what happens in November. At least three of his endorsed Senate candidates (four if Oz prevails in the Pennsylvania recount) are already Republican nominees in top November battlegrounds. He has also endorsed Senate candidates in future 2022 primaries in Alaska, Arizona, Florida, Nevada, and Wisconsin, which should be close and pivotal races in November. If the Senate candidates Trump has handpicked underperform (e.g., Georgia’s Herschel Walker, whose personal and business backgrounds have come under scrutiny) or, worse yet, cost the GOP control of the upper chamber, you can bet Mitch McConnell and many others will privately or even publicly point fingers of angry accusation toward Mar-a-Lago. The same could be true in states holding crucial gubernatorial elections.
Portraying himself as the leader of a Republican midterm wave may conflict with some of Trump’s other goals. For example, he may need to put aside his thirst for vengeance against Kemp to back the GOP’s crusade against Democrat Stacey Abrams (whom Trump once said he’d prefer to Kemp). More generally, if Trump makes himself too much of the 2022 story, he could help Democrats escape the usual midterm referendum on the current president’s performance. In that case, 2022 could serve as a personal disaster rather than a bridge to his 2024 return to glory.
Georgia’s primaries presented multiple danger signs for Trump’s 2022 strategy of aligning himself with winners, intimidating his enemies, and remaining the center of attention. But despite his recent setbacks, there are no signs Trump is shifting tactics, and it’s a long way to the final reckoning in November.
Right-Wing lies and propaganda? Say it isn’t so! Horror of horrors! Yeah, there’s alot of angry Democrats on the rampage and it’s about time we had a common cause to rally behind. It appears that the pendulum is beginning to swing to the left, but Democrats need to stay politically engaged and become pro-active to prevent this slide into fascism.
Sad that they had to tilt the poll to make Bush appear to be moving up in the polls. Why cant the press just report the facts. Fact is that GW is dropping in just about every poll that is taken. The trend is downward …not upward!
The more I think about this, the more I think this is a serious, serious SCANDAL.
Its very difficult to believe that between Kohut, Campbell, and the NYT fact checkers, that this “mistake” is not at least partially due to anti-liberal/pro-Bush bias. This is precisely the kind of bullshit that always leads to people thinking that Republicans are much more popular than they really are. The Washington Post has been whoring for Bush on poll numbers as well.
I’m sick of hearing people make purely the a priori argument that it is ridiculous to think that allegedly liberal papers like the New York Times would be biased against liberals. How many times do we have to get screwed before the pattern becomes clear?
If any of you fucking weasels at the Washington Post or the New York Times reads this:
FUCK YOU
We are sick of your shit and we are coming after you this time. No more of your bullshit like around impeachment, or Al Gore, or the Florida debacle, or Bush’s tax cuts, or the Iraq War, or WMD, or Howard Dean, or Wesley Clark, or Bush’s poll numbers.
We will EXPOSE your asses mercilessly. Your reputations will be DESTROYED. No more Ceci Connolly’s.
FUCK YOU
Angry? You bet your ass I’m angry. And you know what? I don’t need your fucking permission to be angry. How come you’re not angry? Answer: because you’re a bunch of fucking weasels.
FUCK YOU
Well, if there’s one thing about Kohut, he will always be there to support the conventional wisdom. The last thing he would ever want to do is make anyone uncomfortable with his poll results. He trades on his insider status and thus has to reinforce whatever most people are saying or want to hear said, particularly those in leadership positions — who of course are Republicans.
It’s shameful, it reminds me of Ruy and Clark’s polls!
That should say everyone else was in the 30s.
It’s pretty amusing this story appeared in the N.Y. Times the same day the CBS N.Y. Times poll showed Bush dropping from 60 to 50 percent in less than a month. BTW, Bush’s disapproval of 45 percent is the highest at this point in their presidencies of any president from Carter on. And it’s not even close. Clinton was at 40 percent dispproval and everyone was in the 30s.
Thanks, Ruy, for that post. I was shocked to see Kohut’s name on that piece of pro-Bush PR. I mean, I expect nothing less than partisan spin from a lot of the “straight-news journalists” at the WaPo and the NYT (it turns out that their reporting of their own poll was much more pro-Bush than either CBS’ report or the Washington Times! — see Atrios). But I really thought Pew was one source that could be trusted. Oh well.
It would be nice to see a systematic comparative study of how newspaper headlines/ledes described similar poll movements for Bush v Clinton v Dean etc.
Both the Wash Post and the NYT regularly give Bush the best possible spin on his numbers. People who work at those papers, like Richard Morin and Claudia Deane at the Post, should be ashamed of themselves.
Why would you expect them to stick to the facts? When their data showed that Gore won Florida they crafted a headline that said the exact opposite.
As Bartcop says, they bow down and kiss the ground for the almighty ditto-monkey dollar.
I have a dumb question: Is there any measurable effect in the polls when the media reports a candidate is rising/falling in popularity?
In other words, are poll ratings self-fulfilling?