Ronald Brownstein explains why “Why working-class White women could be so decisive this fall” at CNN Politics: “Even as Trump struggled with other groups of women in his 2016 and 2020 presidential races, exit polls and other analyses showed that he amassed a big lead each time among White women without a college education….Those working-class White women loom as a critical, potentially even decisive, factor in Trump’s third White House bid. That’s partly because so many of them, polls show, are torn between personal disdain for Trump and discontent with the results of Joe Biden’s presidency, particularly over inflation and the border….But it’s also because these women are especially plentiful in the three former “blue wall” states that still constitute Harris’ most likely path to an Electoral College victory: Michigan, Pennsylvania and Wisconsin. To win those states, which she is barnstorming every day this week, Harris doesn’t have to win most of those women – Democrats almost never do – but she does need to remain competitive with them….“They are really tired of Trump, and they’d really like to move on, but they are also nervous about moving on, and they do think the economy was better for them under Trump,” said Democratic pollster Celinda Lake. As for Harris, Lake said, “They like she would bring everybody together, they like her empathy. … But they don’t feel that they know her that well.” The sum total of these contradictory impulses is that, “They are really torn,” Lake said. “They feel very insecure about these choices….One measure of how much Democrats prioritize these blue-collar White women is the massive voter contact program that American Bridge 21st Century, a party super PAC, is targeting at them. The group is spending about $140 million to try to reach 3 million women, predominantly White women without a college degree, just in Michigan, Pennsylvania and Wisconsin, the three states that Trump in 2016 knocked out of what I termed the “blue wall.””

Brownstein notes further, ““In general, the blue wall states are still the path of least resistance to 270” for Harris, said Bradley Beychok, a co-founder of American Bridge 21st Century. “But I think it’s pretty clear that women are the determinative demographic of this election cycle, and they have been the last few election cycles, so it’s not rocket science.”….American Bridge has pursued these blue-collar women through an extraordinarily long engagement that began in 2023 by regularly mailing them newspapers produced by an affiliated group. The effort has included multiple rounds of contacts and testimonial ads from former Trump voters delivered through every available platform, from television and digital to mail and streaming services. Beychok said one of the group’s strongest messages is reminding voters of the uncertainty and volatility that comes with Trump….Beychok said the group’s guiding principle is that even small gains with these women can prove decisive across narrowly divided states. “We may not get to 50.1 with them, but if we run a program to get what is available to us … it can be just as effective,” he said….The Republican presidential nominees won just under three-fifths of these working-class White women in the 2004, 2008 and 2012 races, while Trump pushed his share with them over three-fifths in both the 2016 and 2020 races, according to the exit polls conducted by Edison Research for a consortium of media organizations including CNN. Other well-respected analyses of the 2016 and 2020 vote likewise showed Trump winning about three-fifths of these women, with the Democratic targeting firm Catalist putting Trump just below that threshold each time, and the Pew Research Center’s Validated Voters study putting Trump just underneath it in 2016 and just above it in 2020.”

“The GOP advantage in those national figures is inflated by its imposing advantage among these women in Southern states, where many of them are culturally conservative evangelical Christians who support the GOP in overwhelming numbers,” Brownstein adds. “Critically for Democrats, in the pivotal battlegrounds of Michigan, Pennsylvania and Wisconsin, they have usually run a few points better with these women than they do nationally. In Barack Obama’s 2012 reelection victory, for instance, he only won about one-third of these women nationally, but he carried about 45% of them in both Michigan and Pennsylvania and won a narrow majority of them in Wisconsin, the exit polls found. By contrast, in 2016, Hillary Clinton, the exit polls found, stalled out at around 40% support from them in all three states, which contributed to her losing Michigan, Pennsylvania and Wisconsin by a combined margin of roughly 80,000 votes – and with them the presidency….Compared with Clinton in 2016, Biden in 2020 posted a small but critical improvement among these women in Michigan and Wisconsin, contributing to his victories there, exit polls found. Biden ran only about as well as Clinton did with them in Pennsylvania, where he flipped the state primarily by vastly expanding on her margin in the heavily college-educated suburbs of Philadelphia….Because Biden won Michigan, Pennsylvania and Wisconsin by a combined margin of nearly 260,000 votes, Harris has a cushion to sustain some erosion among men. But Lake, like many other Democrats, believes that to win the three big Rust Belt battlegrounds – and for that matter, any of the swing states – Harris will likely need to run at least slightly better than Biden did among women. “She is going to have to do better with women,” Lake said flatly. “She has to make up for the fact that she won’t do as well with the men as he did.”

In addition, Brownstein writes, “In a new analysis shared exclusively with me, William Frey, a demographer at the nonpartisan Brookings Metro think tank, has calculated that these White women without a college degree will comprise a huge share of eligible voters in these pivotal states. According to his analysis of the latest census data, they will represent over one-fourth of adults eligible to vote in both Michigan and Wisconsin and almost exactly one-fourth in Pennsylvania. In all three states, he found they represent roughly as big a share of the eligible voting population as the blue-collar White men who are Trump’s strongest group and a bigger group of eligible voters than either White men or women with a college degree, or non-White men or women. Every vote from every group, of course, counts the same, but the blue-collar White women are a big enough bloc that even minuscule shifts in their preference, or turnout, could easily tip these precariously balanced states….McHenry said in his polling, significantly more of these blue-collar women say they were doing better economically under Trump than Biden. The latest national New York Times/Siena survey reinforces that finding: Among White women without a college degree, 54% said Trump’s policies had helped them personally, while a nearly identical 53% said Biden’s policies had hurt them, according to unpublished results provided by Siena….In the 2022 exit polls, a solid majority of blue-collar White women also backed abortion rights across Michigan, Pennsylvania and Wisconsin, according to results provided by the CNN polling unit. The Democrats’ problem is not that these women don’t support legal abortion; it’s that fewer of them prioritize it as much as their female counterparts who are college-educated, single or younger.” Brownstein concludes, “How a few thousand conflicted and ambivalent working-class White women in Michigan, Pennsylvania and Wisconsin sift through these competing views may decide the states that remain the most likely to determine the next president.”