What was probably a minor brouhaha this week led me to make a broader observation at New York about online tunnel-vision:

When I saw a viral video of Michigan Governor Gretchen Whitmer placing a Dorito on the tongue of a woman I could not identify (who turned out to be social-media influencer Liz Plank), I was kind of shocked. To many it looked like a parody, or at least an appropriation, of the traditional Roman Catholic form of administering a Communion wafer. The fact that there was adjoining text about the U.S. Chips Act didn’t mitigate the strangeness of the image. Why would an incredibly smart politician like Whitmer do something like this?

When this video came up in a discussion with my work colleagues, I was informed this was a meme, as though that fully explained it. When there was an explosion of protests from Michigan Catholics (some of it, of course, ginned up by MAGA folk and Democrat-hating traditionalist Catholic groups), Plank irritably explained to the “weirdos” that this was all a well-established joke:

I don’t know about you, but when I watch Jeremy Allen White feed a slice of pizza to Stephen Colbert (who is, as it happens, an observant Catholic), I don’t think Communion, I think Colbert’s being fed pizza by someone off-camera. In the Whitmer-Plank video, the size of the chip, the adoring upward glance of the Dorito recipient, and the positioning of the two women makes it very different.

But in any event, this video was circulated to untold millions of people who had never seen the Colbert-White video and probably couldn’t distinguish a meme from a matzo ball. The fact that Whitmer is wearing a Harris-Walz hat during this strange pantomime, and that Plank is a founder of the group Hotties for Harris, is an incredible gift to the reactionaries who claim Democrats are a bunch of Satan-adjacent baby-killing libertine smart-asses who would close down the churches if given the chance. It’s not just Catholics, by the way, who are a little touchy about the Eucharist. My own liberal Disciples of Christ denomination treats Communion as an indispensable symbol of human equality.

To her credit, Whitmer immediately apologized for having given offense, and she fortunately did not just say “It’s a meme, stupid boomers!” Per the Washington Post:

“Over 25 years in public service, I would never do something to denigrate someone’s faith,” the statement said. “I’ve used my platform to stand up for people’s right to hold and practice their personal religious beliefs. My team has spoken to the Michigan Catholic Conference. What was supposed to be a video about the importance of the CHIPS Act to Michigan jobs, has been construed as something it was never intended to be, and I apologize for that.”

But Whitmer’s staff couldn’t let it go with that and insisted the people complaining just didn’t get it, according to the Detroit News:

“’The governor’s social media is well known for infusing her communications with pop culture,’ Helen Hare, a Whitmer spokeswoman, said in a statement. “’This popular trend has been used by countless people, including Billie Eilish, Kylie Jenner, and Stephen Colbert, and the fact that people are paying attention to a video promoting President Biden’s CHIPS Act proves it’s working.’”

Here’s the thing: Unhip people get the same vote as hip people and can’t really be expected to understand the process by which some moment on social media becomes an all-purpose explanation for whatever you want to do.

Believe me, I understand that Donald Trump and his conservative Christian backers commit more acts of sacrilege every other minute than anything secular liberals have done on social media, beginning with the idea that the 45th president is divinely ordained to lead America, continuing with his endless displays of religious illiteracy, and concluding with the fundamentally anti-Christian MAGA attitudes toward immigrants, people of color, and the poor. But this incident involving Whitmer offers a good reminder that when you are in politics, you really can become “too online” and forget that large elements of the voting public can look at an image and not get the joke.