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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

TDS Strategy White Papers

An urgent TDS Strategy Memo: Democratic Unity after the Elections

by Ed Kilgore, James Vega and J. P. Green
In the next several weeks two things are certain to occur:

  • Dems will engage in a robust and often bitter debate about the strategic lessons of the elections
  • The mainstream media will build this into a “Dems in disarray” narrative that will have major negative consequences for Democratic morale, mobilization and public image.

The problem is particularly acute this year because Democrats are now facing a Republican Party even more extreme and radicalized than the one that emerged after the mid-term elections of 1994.
Download the entire memo.


Is the Electorate Moving to the Right? Ruy Teixeira says no.

by Ed Kilgore
According to one major narrative of the 2010 election, the key to Democrats setbacks was the fact that they “lost the independents.” The election supposedly confirmed that these voters had rejected Obama’s agenda, become more conservative and turned to the Republicans.
In this perspective, independent voters are invariably pictured as thoughtful and cautious political moderates, fearful of excessive government and seeking a “sensible center” between Democrats and Republicans. Here is how David Brooks described them last January: …
Download the entire memo.


“Independent voters” are the political equivalent of ectoplasm – they only appear on devices specially designed to measure them and are invisible in everyday normal life.

by James Vega
According to one major narrative of the 2010 election, the key to Democrats setbacks was the fact that they “lost the independents.” The election supposedly confirmed that these voters had rejected Obama’s agenda, become more conservative and turned to the Republicans.
In this perspective, independent voters are invariably pictured as thoughtful and cautious political moderates, fearful of excessive government and seeking a “sensible center” between Democrats and Republicans. Here is how David Brooks described them last January: …
Download the entire memo.


What’s behind the changing number of “moderates” and “independents” within the Republican coalition between 2006 and 2010?

by Andrew Levison
In his latest analysis of the 2010 polling Ruy Teixeira points out that the shifts in the numbers of “independents” and “moderates” between 2006 and 2010 is actually an internal process occurring within the Republican coalition. As he says:

“We’re shifting Republicans around between straight identifiers and leaners and both straight Republican identifiers and leaners have become more conservative over time…there is no big ideological shift here viewed across registered voters as a whole. It’s overwhelmingly an intra-Republican story.”

Download the entire memo.


EDITORIAL: It’s Time To Unmask the Republican Agenda

by Ed Kilgore
…What Democrats can — and must — do more of during the shank of the campaign season is to challenge Republicans to disclose their own agenda for the country, and draw greater attention to the extremist logic of where Republican positions of current events would lead. The vast majority of all Democratic messaging in the next two months needs to relentlessly focus on this single topic.
Read the entire memo.


Democrats: calm down and regain some perspective. Yes, we’ll suffer losses this fall, but there’s actually not any profound Anti-Obama or pro-Republican attitude shift going on. This may sound wildly at variance with the polls you’ve seen, but it’s true.

by Andrew Levison
In recent days, as increasingly negative projections regarding the November election have appeared, a substantial number of Democrats have been seized with a genuine sense of panic. Many political commentaries have tended to suggest that what is happening may not be just the result of structural factors like the lower participation of pro-Obama groups in off-year elections or the deep recession. Rather, they suggest that a major shift in basic attitudes is occurring – that many Americans are now shifting their allegiance to the Republicans and abandoning Obama and the Democrats. Many Democrats have a sinking fear that support for Obama and the Dems is somehow collapsing.
Read the entire memo.


Progressives: we’ve forgotten (or maybe just never learned) the ideas of “critical support” and “strategic voting” which European center-left voters have applied for years. It’s how they defeated conservatives many times in the post-war period.

by James Vega
One reason for the low enthusiasm among many Obama voters is their feeling that voting for Democrats who have been vacillating or inconsistent in their support for a robust progressive-Democratic agenda means those politicians completely get away with “taking progressive votes for granted” or “betraying progressive supporters”
From this point of view, the only way progressives can ever really have any influence on “Blue Dog” and other centrist Democrats is to “punish” them by staying home on Election Day.
Read the entire memo.


Democrats: President Obama’s recent speeches provide a coherent Democratic message for the fall. They are clear, serviceable and ready to be put to use.

by James Vega
In the aftermath of the elections of 2000, 2002 and 2004 Dems widely bewailed the superior “message discipline” of the Republicans. The GOP was credited with successfully guiding its members to focus on a small number of clear slogans and themes while Democrats tied themselves in knots.
In consequence, one key theme of a recent strategy meeting about the coming elections between Senate Democrats and senior staff and the Obama White House was that “there will be intense emphasis on keeping all candidates, offices and parties coordinated on the same message”.
Read the entire memo.


A message strategy for combating the “enthusiasm gap” – Theme: This election is not about Washington. It’s about resisting a conservative attack on “people like you”.

by James Vega
In recent weeks the DNC, OFA and other Democratic campaign organizations have refined their message strategy to define the coming election as a stark choice between two vastly different alternative futures rather than a referendum on Obama’s first year and a half in office and to suggest that a wide range of distasteful policies will be pursued if the Republicans win control of the House of Representatives.
This is fine as far as it goes but it does not bring into focus the distinct and uniquely aggressive threat that the militarized and hyper-ideological “take back our country” campaign poses to Democrats across the country.
Read the entire memo.


Watch out Democrats: the exposure of the dishonest manipulation of videos shown on Andrew Breitbart’s websites will not moderate attacks by conservative extremists. It will intensify the search for new and even more aggressive tactics to employ.

by James Vega
In recent days an important discussion has emerged among progressives about the proper strategy for the progressive movement. As Bill Scher, the Online Campaign Manager of the Campaign for America’s Future described it:
Read the entire memo.