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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

How Dems Can Win the PA Battleground

From “Working Class Weekly: Winning the Battleground in Pennsylvania” at The Working Class Project:

Pennsylvania is among the latest investments in our multi-million dollar midterm ad campaign, which is targeting swing working class voters in nearly 20 key races. We’re targeting these voters to expand the battleground by putting traditionally safe Republican seats — including districts rated R+3 or higher — in play this November. Every ad in this campaign builds on the extensive voter research conducted through this Working Class Project, designed to win back working class voters in the battleground and beyond.

Pennsylvania’s 8th district in Northeastern Pennsylvania (also known as NEPA) is one of the most competitive races in the country this cycle. Republican incumbent Rob Bresnahan voted for the healthcare cuts that our focus group participants consistently show are a major negative. He also campaigned on a promise to ban congressional stock trading — only to become one of the most prolific traders in Congress. This combination of healthcare cuts, rising costs and corruption are everything voters hate about Congress right now.

PAIRING COSTS AND CORRUPTION

Our focus groups continue to show that corruption is a powerful negative with these voters — especially when it’s tied directly to their own cost of living concerns. Our research points to specific Republican vulnerabilities that give Democrats a real opening to make corruption messaging stick, namely, stock trading and healthcare.

Pennsylvania’s Rob Bresnahan has made headlines for becoming one of the most prolific stock traders in Congress, despite promising during his first campaign to support a ban on congressional stock trading. What makes this more tangible for voters is how closely his trading activity tracks with the cost pressures hurting working families. He sold off stock in Medicaid providers, then voted to gut Medicaid. He bought defense stock prior to the US launching strikes on Iran, and has backed the war that is driving up costs at home.

More here.

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