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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

How Campaigns Use Working Class Messaging for a Better Path Forward

From “How Campaigns Are Using Working Class Messaging To Offer A Different Path Forward”  at The Working Class Weekly:

Last week, we examined how Democrats are using working class messaging to power their campaigns. Across the country, campaigns are messaging relentlessly about costs and corruption — putting health care cuts, special interests, and self-dealing at the forefront of their messaging. Campaigns are tapping into the working class ethos, communicating on the issues and values that our project’s research shows resonates with voters.

Our research also reveals a clear mood among these voters: growing frustration with Republicans’ priorities — driven primarily by the war in Iran and its associated costs.

This week, we’re continuing to look at how campaigns are using working class messaging — highlighting how Democrats are using resonant messaging to turn Republicans’ priorities into a liability, while offering voters a compelling forward vision for the future.

THE WRONG PRIORITIES

As we’ve shared, working class voters are fatigued and feeling betrayed. Our research finds them frustrated with the war in Iran, which they see as the opposite of what this administration promised. Even the most Trump-leaning participants believe he has the wrong priorities, and the war is the one of the central reasons why.

These voters experience the war primarily as an economic issue, burdened by the higher costs at home and the taxpayer dollars spent abroad. Democrats and allied groups are honing this, tying that frustration with Republicans’ priorities directly back to costs. They’re drawing a direct line between the war and the higher costs working class voters are facing — and the issues at home that aren’t being addressed because of the war’s price tag.

In Iowa, Senate candidate Josh Turek is drawing on his own life story to message about the Iran war and make the case of Republicans’ wrong priorities. In a campaign ad, Turek frames the issue around affordability, telling working-class voters directly: “It’s working class families like mine paying the price for Trump’s war and Washington’s corruption.”

More here.

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