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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

A New Evaluation of the Most Powerful Social Media

From “Americans’ Social Media Use 2025” at Pew Research:

Even as debates continue about the role of social media in our country, including on censorship and its impact on youth, Americans use a range of online platforms, and many do so daily.

Which online platforms do Americans most commonly use?

A bar chart showing thay Most U.S. adults use YouTube, Facebook; half report using Instagram

YouTube and Facebook remain the most widely used online platforms. The vast majority of U.S. adults (84%) say they ever use YouTube. Most Americans (71%) also report using Facebook. These findings are according to a Pew Research Center survey of 5,022 U.S. adults conducted Feb. 5-June 18, 2025.

Half of adults say they use Instagram, making it the only other platform in our survey used by at least 50% of Americans.

Smaller shares use the other sites and apps we asked about, such as TikTok(37%) and WhatsApp (32%). Somewhat fewer say the same of Reddit, Snapchatand X (formerly Twitter).

This year we also asked about three platforms that are used by about one-in-ten or fewer U.S. adults: Threads, Bluesky, and Truth Social.

Center studies also find that YouTube is the most widely used online platform among U.S. teens, like it is among U.S. adults.

The post also includes this chart:

More here. Toplines here and here.

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