From the introduction to a new TDS Strategy Report: “The Culturally Traditional but Non-extremist Working Class Voters: Who They Are, How They Think and What Democrats Must Understand to Regain their Support” by Andrew Levison:
Democrats are making two fundamental mistakes in the strategic debate about how to regain lost working class support.
First, they discuss “working class voters who support the GOP” as if they were a single, homogeneous social group. In fact, however, there are two very distinct groups of white working class Republicans and only one of them can be persuaded, Democrats need to develop strategies that are specifically designed to appeal to the persuadable group
Second, the current discussion treats Democrat’s problems as being entirely about how candidates should present and popularize Democratic policies and positions – should Democratic candidates limit themselves to emphasizing the most popular Democratic programs or should they explicitly reject the most unpopular? Should they try to refute GOP attacks or stay strictly on the offensive?
In contrast, while the profound cultural and sociological gap that exists between many Democratic candidates and the working class voters in their districts is admitted to be a major problem, the advice that is offered is painfully basic: “don’t be condescending,” “show empathy,” “spend time in working class communities,” “explain how Democratic policies are in working people’s interests.”
Democratic candidates need strategies that specifically focus on the persuadable sector of the working class and which provide sufficient understanding of that distinct culture to allow democratic candidates to persuade working class voters that they are genuinely “on their side,” “care about them,” and “will fight for them.”
The Democratic Strategist is therefore pleased to present the following TDS Strategy Paper.
The Culturally Traditional but Non-extremist Working Class Voters: Who They Are, How They Think and What Democrats Must Understand to Regain their Support.
To Read the Report, Click Here:
The analysis cannot provide a simple “magic bullet” solution for Democrats’ problems with working class voters. But it provides the indispensable basis upon which any successful Democratic strategy must be designed.