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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

DCorps: The Urgent Economic Narrative for 2014

The following article is cross-posted from a DCorps e-blast:
The economy is still the main issue in the 2014 election, impacting the mood of the country, driving likely voter turnout, and defining what is at stake. With voters uncertain of President Obama and the Democrats’ direction on the economy, Democratic voters are 7 points less likely than Republicans to say they are ‘almost certain to vote’ in the off-year election in November.
But Democrats can change that equation if they show they understand people’s financial struggles, get the narrative right, push back against an economy that works only for the 1 percent, and offer an economic agenda that puts working women first.
These are the key elements of the working women’s agenda – tested in our recent national survey with Women’s Voices Women Vote Action Fund. This agenda drives Democratic support and increase turnout, not just among working women, but among a broad range of voters.
Read the memo here.
See the graphs here.

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