Noting a shift in some of the rhetoric we are hearing from both parties, I tried to explain it at New York:
Earlier this week, I got an unusual communication from a member of the White House press corps who wondered if I had inspired Joe Biden’s use of the term ultra-MAGA for Rick Scott’s wildly right-wing 2022 agenda for Republicans. I owned up to contriving the term in an effort to describe Scott’s combination of Trumpian rhetoric with Goldwater-era policy extremism. But I had no idea if Biden or someone in his circle read my piece and decided to borrow the neologism or (more likely) came up with it independently for parallel reasons.
Biden hasn’t just hit Scott with “ultra-MAGA”; in the same speech, he also referred to Trump himself as “the great MAGA king.” And Senate Majority Leader Chuck Schumer has taken to railing against “MAGA Republicans” as well.
So Democratic leaders are now saying “MAGA” (Make America Great Again) where they would have once used “right wing” or “ultraconservative” or even “wingnut.” This appeared to be a strategic decision, not just a verbal tic or a tossed-off insult. And indeed, on Friday, the Washington Post reported that the rhetorical shift is the result of a six-month research project led by Biden adviser Anita Dunn and the Center for American Progress Action Fund:
“The polling and focus group research by Hart Research and the Global Strategy Group found that “MAGA” was already viewed negatively by voters — more negatively than other phrases like ‘Trump Republicans.’
“In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a ‘MAGA Republican’ than would be more likely. The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years.”
Despite the potential liabilities, usage of “MAGA” and its variants has been spreading in Republican ranks as well — and the trend began even before Trump decided he liked Biden’s insult and started posting MAGA King memes on Truth Social. For example, Steve Bannon referred to Pennsylvania Senate candidate Kathy Barnette’s rivalry with the Trump-endorsed Mehmet Oz as “MAGA vs. ULTRA-MAGA.” The former Trump adviser was using “ULTRA-MAGA” as a compliment; in his eyes, Barnette is deeply devoted to The Cause, while the TV doctor is most palpably devoted to self-promotion.
So why is this happening now? And is the greater embrace of the term on both the right and the left just a coincidence? I don’t think so.
Democrats really need to make the 2022 midterm elections comparative rather than the usual referendum on the current occupant of the White House, who is held responsible for whatever unhappiness afflicts the electorate, which is reflected in Biden’s chronically low job-approval ratings. They also need to find a way to motivate elements of the Democratic base to vote in November, which isn’t easy because (a) Democratic constituencies (particularly young people) rarely vote in proportional numbers in non-presidential elections without extreme provocation, and (b) many base voters are “unenthusiastic” about voting thanks to disappointment over the limited accomplishments Biden and his congressional allies have chalked up since taking control of Washington.
The tried-and-true bogeyman who could help make 2022 comparative because he continues to meddle in politics and threaten a comeback is, of course, Trump. The specter of his return could be especially scary to young voters, whose unusually high 2018 turnout was attributable to their loathing for the 45th president. So it behooves Democrats to remind voters as often as possible that the Republican candidates who are on the ballot this November are surrogates for the Great Orange Tyrant. And invoking the red-hat symbolism of MAGA is an efficient way to do that. “Ultra-MAGA” suggests there are Republicans who are Trumpier than Trump, like Scott. The whole GOP, we can expect Biden to regularly suggest between now and November, is crazier than a sack of rats and getting crazier by the minute. That’s more important than the price of gasoline at any given moment.
For similar reasons, in intra-Republican politics, the MAGA brand is legal tender among the majority of GOP voters who turn to Mar-a-Lago for direction the way that flowers turn toward the sun. Wearing the red hat or referring to themselves as “MAGA warriors” is a way for Republican politicians to show a particular attachment to Trump. And ultra-MAGA is essential for candidates like Barnette who follow the Trump agenda slavishly but don’t have the Boss’s actual endorsement for whatever reason. It’s also a handy way for ambitious right-wing politicians to suggest there is a cause that will survive Trump’s own career and will indeed flourish under their own leadership. MAGA works a lot better as a symbol of Trumpism Without Trump than such debatable and obscure terms as national conservatism or conservative populism. When he goes after Mickey Mouse with a claw hammer, Ron DeSantis is definitely ultra-MAGA, especially compared to such damaged goods as Mike Pence, who is merely MAGA or even ex-MAGA.
So get used to it. Until we get a better fix on how to describe the ideology of the followers of Donald Trump, both they and their political opponents are likely to keep relying on the MAGA brand, which now means more than the nostalgia for the white patriarchy of yore that Team Trump probably had in mind when it came up with the slogan to begin with. If Trump runs for president in 2024, he’ll have to decide whether his slogan will be “Make America Great Again, Again” (as he has already redubbed his super-PAC) or something else. But for now, everybody pretty much knows it means one person’s dream and another’s nightmare.
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C’mon Ruy.
It’s David Brooks.
Why are you wasting your time and mine with David Brooks?
Rather than taking apart the faulty reasoning and baseless assumptions of any given Brooks column, try to find an article of his that is well reasoned and well grounded.
You can’t, because it’s David Brooks… as I’ve said before, you’re wasting our time and yours.
I’ll admit it! I very nearly teared up when I read David Brooks’ columns on the need for civility in our political discourse. Then he goes and implies that people who criticize neocons are anti-semites. In our society today, is there a shriller pitch for an argument to reach than when ethnicity is injected into it? Brooks is the guy with the emptied gasoline can who laments the evils of pyromania. Tut tut tut. Pious is he.
At this point “Brooks’ logic” is an oxymoron, though I agree with bluestater that there is a ton o’ dissonance in Brooks’ columns as far back as last summer at least, if you read between the lines. Logic is the first thing to go when evidence puts ideology under total assault. The effort to reduce tension and bring outside/inside back into line gets more and more twisted, especially if the compulsion to hang onto ideology — a product of how much you have invested in it — is strong. David Brooks has an entire career invested in his ideology/identity as a fair-minded, rational conservative. Humor is one way of alleviating such tensions, and Brooks’ recent failed attempts in that area — the piece on conservatives coming to NYC for the convention and the one on neocons, anti-semitism and conspiracy theories — show him about as close to snapping as it gets. The opening line of that last one says it all: “Do you ever get the sense the whole world is becoming unhinged from reality? I started feeling that way awhile ago. . .” Of course the rest of the column deals with how it’s everyone else who’s unhinged, but geez, the projection is palpable. Society has become so segmented (by the proliferation of media markets!!) that “You get to choose your own reality. You get to believe what makes you feel good. You can ignore inconvenient facts so rigorously that your picture of the world is one big distortion.”
I think Brooks has to let stuff like this seep out or his head will just up and explode.
Brooks’s columns get trashed regularly in left-of-center blogs such as this one. But if you read between the lines (or sometimes even the lines themselves), you may come away with a sense that Brooks wants Bush to lose in ’04. I don’t think the reason is a change of heart politically, if Brooks’s appearances on NewsHour are any indication. I suspect that Brooks understands that once Bush has succeeded in polarizing the electorate driving the country over a cliff, the Republican Party will be in ruins.
Of course, there already is a Republicans for Dean group; they’ve been active since last spring.
Oh, and penalcolony: right on! Brooks lying again to prop up his tribe? Reeeeaally!?
Maybe so, but my sense is that the Democrats for Bush thing is real. How big it is remains to be seen but it I don’t think it’s negligible. Which makes me think that it is not inappropriate to start thinking about Republicans for Dean or whoever the Democratic nominee turns out to be. It’s no secret that there is rightwing opposition to Bush’s war and the Democratic nominee should make some effort to tap into it. After the primaries are over, of course.
Brooks views statistics as Reagan is said to have viewed piles of horse manure: with the unshakeable conviction that there must be a pony in there somewhere. The difference between the two? When Brooks finds no actual pony, he sculpts one from the materials at hand.