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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

Editor’s Corner

April 29: An Unwelcome Blast From the Past

Up until now, it was generally assumed the 2016 elections would revolve around some of the same issues discussed in 2012 and 2014: economic stagnation and inequality, immigration, national security challenges, and maybe executive powers and culture-war issues like abortion and same-sex marriage.
But there’s been one too many incident of racially-tinged collisions between police and the communities they are supposed to protect to assume that any more. I wrote about that this week for TPMCafe.

[T]he riots in Baltimore this week brought back a lot of memories for Baby Boomers who remember Harlem and Philadelphia in 1964, Watts in 1965, Cleveland in 1966, Detroit and Newark and Cambridge in 1967, and cities across the country in 1968, including Washington, D.C. and Baltimore. Some may or may not remember the extent to which police brutality charges and/or habitual racial profiling in arrests were major issues in many of these cities back then. But in any event, what seems like a growing drumbeat of incidents of black men being killed by police (or by would-be police like George Zimmerman), illuminating long-suppressed complaints about brutality and racial profiling, is interrupting this election cycle, supposedly focused on economic inequality and national security threats, like one of those special bulletins of yore….
For some pols this old/new challenge may appear to be the very last thing they need. That’s likely the case for former Baltimore mayor and Maryland Governor Martin O’Malley, who cut short his pre-presidential campaign overseas trip to rush back to address a crisis he no longer has any power to control. He will immediately face claims that “zero-tolerance” policies he put into place as mayor contributed to the deterioration of police-community relations, thanks to a rising tide of arrests for minor offenses that ruined the employment prospects of many young black men (also a major factor in some of the 1960s “race riots”). This is not the kind of allegation someone seeking to cast himself as the Fighting Progressive candidate for president can easily overcome.
If the Baltimore saga is an existential challenge for O’Malley, it may serve as a devilish temptation for his successor as governor, Republican Larry Hogan. Being from an old political family, Hogan is surely aware that one of his Republican predecessors began an unlikely ascent to the vice presidency after Richard Nixon noticed with pleasure his tough talk towards protesters on the Eastern Shore (in 1967) and in Baltimore itself (in 1968). Indeed, had Mr. Law-and-Order Spiro T. Agnew not shown his contempt for the law by taking bribes as part of an arrangement that went back to his tenure as Baltimore county executive, he would have almost certainly become the 38th president of the United States. Did Larry Hogan think about that when he talked tough towards protesters in Baltimore this week?
More generally, Republicans everywhere may be tempted to exploit the reflexive support for police officers among white citizens that is beginning to exhibit itself everywhere black protests arise. As John Judis observed at National Journal this week, the likely election of Dan Donovan–the prosecutor who appeared to work hard to avoid any grand jury indictment of the cops who killed Eric Garner–to Congress in Staten Island next Tuesday may signal a new era of racial backlash, battening on conservative anxieties already aroused by the years of attacks on Obama and manufactured fears of his supposed mania for “redistribution.”
If there is a supply of backlash voters, there will certainly be a demand, if only among the crowded GOP presidential field where the candidates will soon run out of ways to demonstrate their True Conservatism. The more historically minded of them may realize that St. Ronald Reagan himself built his California political career on a foundation of backlash to rioters, albeit student radicals more than African-Americans per se.
Worse yet, if Republicans begin to return to backlash politics, some Democrats may get happy feet and return to their old habit of reflexively supporting aggressive police tactics and tougher sentencing in order to preserve their appeal to the shrinking minority of white voters willing to support them. All in all, it’s rational to fear that the rarest of phenomena, the bipartisan trend towards criminal justice reform, could be interrupted by polarization over police behavior, before it’s reached fruition. And in the long run, nothing would be more certain to perpetuate the oppressive fears of African-Americans for whom regular politics is sometimes little more than an interruption of lives spent under the gun.


April 23: Mythbusting: No, Governors Aren’t Always Better Presidential Candidates

We’re far enough into the 2016 election cycle to hear the sound of a few myths exploding. A notable one is the idea that governors are inherently better presidential candidates. I took a jaundiced look at that one at TPMCafe this week:

This ancient trope is based partly on statistics, notes Five Thirty Eight‘s Nate Silver:

Throughout American history, about twice as many governors as senators have been chosen to be standard bearers by the major parties, even though at any given moment there are only half as many sitting governors as sitting senators.

Statistics aside, it’s plausible that executives are a more natural fit for Chief Executive than career legislators. And in an era of raging anti-Washington sentiment, it makes sense that a record free of complicity with the federal government’s deeds and misdeeds could be an advantage.
All these factors were supposed to make the rich bumper crop of GOP governors and former governors in the field this year the collective frontrunners. But in case after case, their records back home are undermining their credibility or even threatening their freedom.
Chris Christie and Bobby Jindal are both suffering from calamitously bad approval ratings in the states they govern. Christie’s is at 38/56 according to a new Quinnipiac poll. Jindal was at 27/63 in a March poll, and with a frightful state budget situation, it looks as though he hasn’t hit bottom. And the otherwise high-flying Scott Walker’s popularity in Wisconsin has recently hit a very bad patch, with the famously objective Marquette Law School poll just last week showing him at 41/56, and worse yet, trailing Hillary Clinton by double digits. Walker’s most recent budget is also getting panned by big majorities of Wisconsin voters. This is a particularly unfortunate development for a candidate whose entire “electability” argument is based on his popularity in Wisconsin, a state that Obama has carried twice but Walker has won three times (in lower-turnout nonpresidential elections, to be sure).
Rick Perry has left office, but is under indictment for alleged abuses of power as governor. Christie and Walker also have to worry about prosecutorial footsteps, though experts differ on the risk of the hoosegow either faces.
Jeb Bush, for whom the statute of limitations has probably tolled on any violations of law he might have committed, is suffering from some gubernatorial blowback. His Florida rival Marco Rubio is reportedly setting up a superPAC to be lavishly funded by a billionaire who is still angry about a 2004 Bush veto of an appropriation to benefit a cancer research project set up in his sister-in-law’s name.
We already know from what they did to him in 2008 that Mike Huckabee’s nemesis, the Club for Growth (or as he has called it, the “Club for Greed”) is undoubtedly waiting in the weeds with another recitation of his tax-raising behavior as Arkansas governor.
And then there’s Indiana Gov. Mike Pence, a might-have-been presidential candidate whose national viability was atomized almost overnight by his clumsy handling of a “religious liberty” bill, which wound up offending just about everybody while making him look like a deer in the culture-war headlights.
The exception to the rule that gubernatorial service has been at least a mixed blessing in the GOP field is the barely-visible John Kasich of Ohio, but even in his case gubernatorial duties have caused him to mosey up to the starting gate of a potential presidential candidacy with an unimpressive lack of dispatch or focus.
(Perhaps the gubernatorial sins of Jim Gilmore and George Pataki will come back to haunt them if anyone notices their presence on the campaign trail. For now they are operating safely under the radar screen.)
Even on the Democratic side, Martin O’Malley’s two terms as governor of Maryland have become an unexpected millstone in a possible presidential run, as his tax policies have drawn some blame for the shocking November 2014 loss by his intended successor, Anthony Brown.

All in all, it’s not that bad to be one of those despised Washingtonians in 2016. I’m reasonably sure Bobby Jindal wishes he had never returned to Louisiana to run for governor.


April 22: Earth Day Used To Be Bipartisan–But Not Any More

Today is Earth Day, which led me to some ruminations on the lost bipartisanship of this commemoration at Washington Monthly:

It’s Earth Day, and also the 45th anniversary of the annual event identified with the modern U.S. environmental movement. But for the people running for the GOP presidential nomination, it’s just another day to run away from Mother Earth.
At Bloomberg Politics, Mark Drajem has a useful round-up of the views of all the major presidential candidates on global climate change and associated issues….
In terms of current positions, though, there’s less disagreement than meets the eye:

Observers would have to squint hard to detect any movement among the main Republican candidates. They all back the Keystone XL pipeline, embrace the boom in U.S. oil and gas production, say the economy trumps climate action now and, among those that answered, say a deal to cut emissions between Obama and China is one-sided and toothless.

Those of us who are old enough to remember the first Earth Day in 1970 are also old enough to remember when environmentalism was a thoroughly bipartisan cause. Yes, even then there were conservatives who criticized the commemoration or hinted darkly at its un-American nature–it was held, after all, on the centennial of Lenin’s birth! I recall National Review editorially suggesting the best way to celebrate Earth Day was: “Pick up a beer can. Throw it at a pollutocrat.” Like the rest of movement conservatism, this fringy attitude towards environmental protection has very nearly conquered all in today’s GOP. It would be nice if Earth Day were again bipartisan, but if not, then it’s another thing to add to the list of high stakes for the next election–maybe at the very top.


April 16: Fundamentals Looking Better for Democrats

It’s pretty well-established that one of the “fundamentals” that damaged Democrats in 2014 was a big lag between improving economic indicators and public perceptions of how the economy was performing.
Well, now the perceptions are catching up, and I discussed the implications today at Washington Monthly:

This new finding from Bloomberg Politics‘ polling (as reported by Margaret Talev) is a pretty big deal, assuming it holds up as a trend:

Americans are becoming more optimistic about the country’s economic prospects by several different measures. President Barack Obama’s handling of the economy is being seen more positively than negatively for the first time in more than five years, 49 percent to 46 percent—his best number in this poll since September 2009.

Here’s the under-side of that optimism, though:

[T]he national survey of 1,008 adults, conducted April 6-8, also reveals that about three-fourths of Democrats and independents, along with a majority of Republicans, say the gap is growing between the rich and everyone else—and a majority of women want the government to intervene to shrink it. The poll has a margin of error of plus or minus 3.1 percentage points.

So it may well be that Hillary Clinton’s talk about inequality isn’t just a response to progressives unhappy with Obama’s “centrism,” but a theme we’ll be hearing more of both from her and from Obama himself as the obvious thing for a left-of-center pol to talk about when the overall direction of the economy is looking better. It also probably means that we’ll hear Republicans continue their awkward efforts to suggest shrinking government will unleash upward mobility. All in all, optimism about what a Democratic president is doing plus concerns traditionally associated with Democrats is a pretty good public opinion backdrop for a Democratic non-incumbent.

To put it another way, improving perceptions of the economy amid growing worries about inequality not only strengthens the case for another Democratic presidency but undermines the GOP’s case that it’s “time for a change.”


April 15: Two-Term “Curse” For Democrats in ’16 Not At All Clear

Something you hear regularly going into this cycle is that Democrats could suffer from “fatigue” or even a “curse” in association with the fact that they have held the White House for two consecutive terms. This makes me a little crazy, because (a) this is a very small data set from which to draw any predictive conclusions, and (b) the data we do have are often examined uncritically. So with some help from academic circles, I examined this myth at Washington Monthly:
To the extent that we are going to keep hearing that Democrats are handicapped in 2016 by “fatigue” with being the party controlling the White House since 2008, it’s helpful to have a truly comprehensive look at the precedents, as supplied the other day by Washington University’s John Patty at Mischiefs of Faction:

Is it really “hard” for a party to hang on to the White House for 12 years? The obvious answer is, “yes,” it is generally unlikely to that one party will control the White House for 3 terms. But, let’s do some math, with admittedly limited evidence.
If we accept that George Washington and John Adams were of the same “party,” then the presidency was held by the same party for the first 12 years (3 terms) of the Republic. Then, Jefferson, Monroe, and John Quincy Adams were co-partisans (of the “other” party relative to Washington and Adams) holding the presidency for 20 years (5 terms). Jackson and Van Buren controlled the presidency for the same party for 12 more years (3 terms).
This ends in 1840, when stuff started to get kind of crazy—at first slowly and then incredibly quickly—as the issue of slavery emerged and stretched the nation to civil war. For 20 years (5 terms), no party held the presidency for more than two terms in a row (and, to be honest, the notion of “party” was remarkably fluid during that time).
Abraham Lincoln was elected in 1860, and began (for lots of varied reasons) a period of 24 years (6 terms) of one-party control of the presidency. Starting in 1884, we have 12 years of partisan switching, bookended by Grover Cleveland’s (uniquely) non-successive terms in office. We then have 16 years of Republican control of the office under McKinley, Teddy Roosevelt, and Taft.
Woodrow Wilson, a Democrat, served two terms, but surrendered the office back to the Republicans in 1920. The Republicans sent Harding, Coolidge, and Hoover to the White House for one term each, a period of 12 years. They were followed by Franklin Roosevelt and Harry S. Truman for 20 years (4 terms).
Let’s pause for a second. Up through the Second World War, there were 2 elections in which one party had controlled the presidency for 8 consecutive years and was defeated. On the other hand, there were 5 elections in which one party had controlled the presidency for (exactly) 8 consecutive years and retained control. That’s over 70% success in holding on for 12 years plus. So, to be clear, from a very naive standpoint, early history suggests that there might be some “partisan momentum.”

Keep that in mind because most “proofs” of what Patty calls the “eight year itch” hypothesis begin, conveniently, in 1948. But even after that the “itch” argument is, well, scratchy:

Moving to the modern (i.e., post WWII) period, there have been 6 elections in which one party has controlled the White House for exactly 8 years. The other party has won 5 of those.
But the five of six are not exactly clear precedents:
1. The 1960 election was very close and arguably riddled (in important ways) with fraud.
Not to mention the fact that 1960 was preceded by two recessions, and that Kennedy (a) benefited from a large net positive in religious voting; and (b) managed, miraculously, to become the preferred candidate of both African-Americans and segregationists.
2. One of these elections was preceded by an eligible incumbent president declining to run (Lyndon Johnson in 1968).

I’d say the assassinations of MLK and RFK and a rapidly escalating war in Vietnam were also unusual factors.

3. Another was fought by an incumbent who was unelected and succeeded an incumbent who resigned in scandal (Gerald Ford was not elected vice-president).
4. A third one led to the phrase “hanging chads” becoming a thing and was arguably ultimately decided in the courts (George W. Bush’s win over Al Gore in 2000).
Thus, we are left with McCain’s loss to Obama in 2008.

And even then, this wasn’t exactly a “normal” election given the economic collapse of 2008 and the historic nature of Obama’s candidacy.

The whole argument really gets weak when you look at the whole record and then the details. Let’s hear less of it moving forward, please.


April 10: No Way to Eliminate Risk of Late Candidate Collapse

Now that Hillary Clinton is set to announce her presidential candidacy on Sunday, perhaps we will get some clarity on the hopes and fears she arouses. I wrote about the latter today at Washington Monthly:

Amidst the growing din over Hillary Clinton’s announcement of candidacy Sunday, there’s one voice I’d recommend listening to if only because I do think he’s isolated the main source of angst about HRC among Democrats. Here’s Brian Beutler at TNR today:

[T]here’s still a good argument that the Democratic Party could use a contested primary this cycle: not to toughen up Clinton’s calluses, but to build some redundancy into the presidential campaign. It may even be the case that some of these Democrats with rattled nerves are less anxious about Clinton’s prowess against Republicans than about the fact that all of the party’s hopes now rest on her shoulders. Her campaign has become a single point of failure for Democratic politics. If she wins in 2016, she won’t ride into office with big congressional supermajorities poised to pass progressive legislation. But if she loses, it will be absolutely devastating for liberalism.
If you’re faithful to the odds, then most of this anxiety is misplaced. Clinton may have slipped in the polls by virtue of an email scandal and her return to the partisan trenches more generally. But she’s still more popular and better known than all of the Republicans she might face in the general, her name evokes economic prosperity, rather than global financial calamity, the economy is growing right now, and Democrats enjoy structural advantages in presidential elections, generally.
But all candidates are fallible, and most of them are human, which means every campaign labors under the small risk of unexpected collapse. The one real advantage of a strong primary field is that it creates a hedge against just such a crisis. Right now either Wisconsin Governor Scott Walker or Jeb Bush is favored to win the Republican primary, but if both of them succumb to scandal or health scares, the GOP can shrug it off knowing that other seasoned Republicans have infrastructure in place, and are poised to swoop in if necessary.
If nobody serious challenges Hillary Clinton, nobody can be her understudy. In the near term that isn’t a problem, but if doubts about her inevitability develop late in the year or early next, the placid silence in the Democratic field will grow eerie.

What I like about Brian’s argument is that it’s not really about Hillary Clinton, but about any “putative nominee” for a party facing so crucial a presidential election–one in which, as Beutler points out, a Republican win could very well create one-party government in Washington. Even if you think–as I do–that the risk of an HRC implosion is a lot lower than it would be with anyone else you can think of, it’s still a risk.
But I’m not so sure there’s any realistic way to create what Brian calls an “understudy….”
This is one area where it should be obvious a parliamentary system would be vastly superior–where “understudies” could be deliberately chosen, groomed and promoted by an all-powerful party. Since we don’t have that, Democrats should probably reassure themselves that if HRC looks really vulnerable really early, there would be time for them to get behind a rival, and not necessarily one currently planning to run. So the risk Beutler is talking about, of a late disaster, is analogous to the fear a driver over icy roads harbors when thinking ahead to that last big curve.

I guess another way to look at it is that there are pros and cons to mostly uncontested and heavily contested nomination contests. We certainly saw the latter in 2012, when the GOP nomination contest drove the eventual nominee to the Right, especially on immigration policy. With a larger and even more complex field this time around, Republicans could have themselves a real demolition derby, one that will not necessarily produce the best nominee in the best condition. And even then, their nominee could experience a late collapse. There’s just no way to eliminate risk in a high-stakes presidential contest.


April 8: Pro-Democratic Groups Back to 2012 Numbers

One of the big unresolved arguments from 2014 involved the theory that pro-Democratic groups didn’t just represent a declining share of the electorate in the midterms, but were also showing signs of trending Republican. I wrote about some new evidence from Pew on this subject for Washington Monthly:

[2014] exit polls showed Republicans doing a bit better among millennials, Latinos and even African-Americans, and a lot better among Asians, than in 2012. Similar findings in 2010 led some analysts to conclude that the Obama Coalition only existed when Obama was at the top of the ballot–not a particularly good omen for Democrats looking ahead to 2016. But other analysts argued the logic of figuring that even as midterm elections produced conservative-skewing turnout patterns across demographic lines, they probably do so within demographic groups. Thus, more conservative millennials, Latinos, African-Americans and Asians show up, at least at the margins, and Republicans get a bonus beyond the overall reshaping of the electorate.
There’s some strong if circumstantial evidence of the latter hypothesis in a big new survey from Pew that shows major demographic groups falling more or less into the same partisan preferences (particularly once the hordes of self-identified but bogus indies are pushed to “lean” one way or another) now as in 2012. This includes Millennials, who tilt Democratic by a 51/35 margin; Latinos, Democratic by a 56/26 margin; and Asians (65/23 Democratic after narrowly–at least according to the exit polls–going Republican in 2014).
These numbers should give triumphalist Republicans some pause at a minimum, while reinforcing the belief of many–myself included–that we are in an era of oscillating elections based on different midterm and presidential turnout patterns rather than some sort of steady trend towards the GOP.

These numbers are also a data point against the presumption that the “Obama Coalition” won’t be there for the next Democratic nominee. Indeed, about the only thing placing a thumb on the scales for the GOP in 2016 is the presumption of “voter fatigue” with the two-term Democratic control of the White House. That’s a presumption that relies on a very small sample with mixed results.


April 2: Iran Nuke Deal Critics Must Be Challenged For Specifics

With today’s announcement by the president (carried live in Iran, BTW) of a “framework” for a deal on Iran’s nuclear program, to be completed by the end of June, we’ll hear an acceleration of cries from Republicans to kill the deal in its cradle, and actual promises from GOP presidential wannabes that they will not honor it if elected.
It’s time for Democrats to go on the offensive, as I argued at the Washington Monthly today:

For those who, like Scott Walker, are already promising to blow up such an agreement on his first day in office, it’s time, as Greg [Sargent] suggests, to ask him what he plans to do about the blowback from our European allies, who, after all, are full participants in the negotiations and will not look kindly on a key signatory cutting and running.
Beyond that, what do the critics think we should do? Seek a different, tougher agreement with different goals (e.g., an Iran with no nuclear capacity at all)? This would almost certainly require that the U.S. go it alone diplomatically. Or are the Scott Walkers of the world ready to follow John Bolton into outfront advocacy of war with Iran? And if that’s the case, where does that leave the fight against IS, which a lot of the same people are anxious to expand as well? Who’s going to replace Iran and its client Iraqi Shia militia in that battle? US troops? Guess we just need to nuke Iran while we are at it, since there are just not enough available boots to put on the ground in both places. Or I guess we could bring back conscription. It’s hard to say, until the critics stop second-guessing Obama and the others negotiating with Iran, and start proving they’ve thought this through beyond tomorrow afternoon.

The sense of outrage Democrats had when Republican senators wrote an open letter to Tehran warning there was no point in negotiating needs to be revived. We’ll need it in the weeks just ahead.


April 1: No, Conservatives Are Not Waving White Flag in the Culture Wars

One of the memes we are now hearing is that progressives are being churlish and perhaps even self-destructive in resisting “religious liberty” statutes like those enacted last week in Indiana because, after all, they represent a face-saving device, or even “terms of surrender,” for the Christian Right. I addressed that seductive but misleading argument at some length today at the Washington Monthly:

If you want a good example of what cultural conservatives are telling themselves about the backlash over Indiana’s… “religious liberty” law, there’s none better than the pity party Timothy Carney held at the Washington Examiner yesterday afternoon:

[O]ur culture is speeding down the icy Left slope of the cultural mountain, and a few conservatives are now dragging their hands on the ice to slow the acceleration — and the Left is crying that this will send us catapulting back uphill.
Religious liberty is the terms of surrender the Right is requesting in the culture war. It is conservative America saying to the cultural and political elites, you have your gay marriage, your no-fault divorce, your obscene music and television, your indoctrinating public schools and your abortion-on-demand. May we please be allowed to not participate in these?

I don’t know if actual tears were falling on the keyboard as Carney typed this column, but he certainly wants to give the impression that he speaks for a poor, persecuted minority that has no interest in controlling anybody’s behavior but its own.
Which is, of course, complete hooey.
Yes, conservatives have little choice but to accept legal and political setbacks over marriage equality, but they’re making it as clear as ever that given the opportunity they’d reverse those trends, ban gay marriage all over again and probably bring back the sodomy laws to boot. Look at the huge field of Republican proto-candidates for president. Do any of them actually support marriage equality? Sure, they’ll not talk about it or mumble about it being a state matter or engage in various other evasions, but they’re a long way from “surrendering.” And that’s even more obvious on the abortion issue where (a) the only meaningful difference among 99% of Republican politicians is about whether 99% or 100% of abortions should be banned; (b) Republican controlled state governments are beavering away at new restrictions that strike mainly at the availability of any abortion services; and (c) the right to choose hangs by a thread in a Supreme Court that any Republican President would be lynched for failing to tilt with his or her next appointment into a reversal of Roe v. Wade.
All this weepy talk of being attacked while trying to surrender also misses the even more obvious point that conservatives are hardly impotent politically; they do sorta control Congress and a majority of states.
So no, there’s no real “surrender” going on here, and Lord knows conservatives aren’t withdrawing from political combat; otherwise Carney would have punctuated his long whine by quitting his job. What they are doing is better understood as a strategic retreat: unable to outlaw or (increasingly) even to stigmatize gay behavior as a matter of law, they’re working to protect private discrimination. It’s what a big part of their constituency expects of them, and it’s the obvious next front–not some sort of Appomattox–in the culture wars.

As it happens, it may not even be necessary for Democrats to stiffen their own spines on this subject, since Republicans are drawing friendly fire from their corporate allies on “religious liberty” laws that just aren’t good for business. But don’t cease fire until you see the whites of their flags for real.


March 27: “Flat Tax” Redux: A Primer

It occurred to me yesterday that we were hearing less about “tax reform” on the GOP presidential campaign trail than we were about that old chestnut, the “flat tax.” So I figured I’d do a quick explainer at the Washington Monthly for those confused by the various forms of this bad idea:

Technically speaking, all a “flat” tax means is that whatever is being taxed will be taxed at uniform rates. So the very concept pretty much rules out progressive taxation. “Flat” tax advocates who also emphasize “simplicity”–you know, a tax form you could print out on a post card–are generally alluding to a wholesale elimination of exemptions, deductions and credits, which gets rid of a lot of special-interest provisions along with a host of provisions aimed at reducing or eliminating income taxation on the working poor. If rates are “flattened” too, the net effect would be huge tax breaks for upper- and upper-middle class folk and big tax increases for the poor. Some of these proposals, of course, also casually exempt corporate or investment income from taxation, so the regressive effect is even greater than first appears.
Then you’ve got “flat tax” advocates who simultaneously want to move from income to consumption taxes, which is generally the case with people who talk about “abolishing the IRS,” insofar as merchants would be collecting the taxes rather than a federal agency. This approach is even more regressive than a “flat” income tax, since everybody’s got to “consume,” but poorer people spend a higher percentage of their income covering essential living needs (yes, it’s true some progressive countries, mainly in Europe, depend heavily on consumption taxes, but they deliberately offset them with redistributive spending programs, which is not what our Republicans have in mind).
A lot of these ideas get jumbled together in politicians’ rhetoric, as Paul Waldman noted the other day at the Prospect:

[A]lmost every potential GOP presidential contender has at the very least expressed support for tax flattening, and most of them have come out and endorsed a flat tax.

But the details are hazy and often contradictory. Ted Cruz, for example, has endorsed both a consumption tax and a “flat” income tax (Mike Huckabee is the one consistent consumption tax proponent). Rand Paul, Rick Perry, and Bobby Jindal have all indicated support for a flat income tax. Jeb Bush and Marco Rubio have spoken of a flat income tax as a “goal.”
The political motive for such talk, or at least so I think, is to do two things: first, it offers an alternative, less unseemly way of talking about upper-income tax rate reductions, and second, it sneakily scratches the itch of conservative “base” anger at the “lucky duckies” who are too poor to pay income taxes under the current system.

The other thing about “flax tax” ideas is that they aren’t going to happen, less because Democrats oppose them than because the numbers don’t add up and/or half the population would get openly and egregiously screwed. But that doesn’t stop the gabbing about them.