Dan Ancona’s article “Power to the Edge: Obama’s California Field Operation from the Future” at Personal Democracy Forum‘s ‘techPresident’ tab contains valuable insights about the strategy and tactics that empowered Obama’s quest for the Democratic nomination. Although Obama did not get a majority of CA delegates, the tactics his campaign deployed there proved critical in his other primary victories, winning the Democratic nomination and building the coalition that elected him.
Ancona, Project Director of California VoterConnect, likens the Obama primary campaign to the British victory in the Battle of Trafalgar and Genghis Khan’s Mongol invasions, both of which involved unconventional techniques of precision targeting to overcome “a largley centralized and monolithic force.” The strategic and tactical implications for politics are far-reaching. As Ancona writes:
The Obama campaign is distributed and bottom-up in a way that is the clearest example of what a post-broadcast, distributed and participatory democracy is going to look like. The evolution in campaign tactics happening right now closely parallels what’s happening in the military, corporations, government and other large organizations. The dropping costs and increasing reliability and flexibility of information technology is having profound effects on how these organizations make things happen.
This transformation was dubbed “Power to the Edge” in 2003 by David Alberts and Richard Hayes, two Department of Defense researchers with the Command and Control Research Program. Their book is surprisingly readable and engaging, and available in its entirety on-line at that link. It may be the best written government document of the 21st century so far. The authors are unabashedly aware of their book’s broader ramifications, stating in the preface that “[T]his book explores a leap now in progress, one that will transform not only the U.S. military but all human interactions and collaborative endeavors.”
A good political analog to Alberts & Hayes is Joe Trippi’s too-often overlooked post-2004 tell-all, The Revolution Will Not be Televised, where he laid out the broad contours of the transformation from the transactional, broadcast, TV-based political era to the relational, participatory, distributed, internet-based one. Trippi’s a terrific storyteller and it’s packed with exactly the kind of inside dirt that both serious and armchair politics junkies love. But it goes beyond that, becoming something of a handy guidebook and roadmap grassroots activists working to align their local efforts into something larger. (Dean campaign veteran and TechPresident contributor Zephyr Teachout’s widely recommended new Mousepads, Shoe Leather and Hope looks like it takes up the similar line of argument.)