Note: this item was originally published on October 12, 2008
Conservatives are going to start claiming that the 2008 election will be “stolen by goons and hooligans,” that “Dems caused the financial crisis” and that Obama is a ”secret radical/terrorist sympathizer” — and they are going to throw John McCain right under a bus if he doesn’t play along.
Dedicated movement conservatives can read the poll numbers as well as anyone else and, in the last few days, they have started to see that John McCain may very well lose this election.
They can live with that. They have been in opposition before – like the Clinton years – and they can figure out a political strategy to follow once they are in opposition. But they are also aware that an Obama victory poses a threat of unprecedented dimensions to their brand of conservatism. It is the kind they like to call “existential” – a threat to their very existence.
Coming after an intensely fought election campaign with a compelling — indeed mediagenic, rock- star cultural conservative like Sarah Palin on the Republican ticket, a strong Obama victory would imply:
That most Americans don’t actually share cultural conservative’s vision of themselves as “the real America,” opposed by only a minority of educated elites.
That most Americans don’t share the view that Obama and Democrats are essentially un-American and unpatriotic.
That most Americans do, in fact, believe that it was eight years of Republican pro-free market policies that created the current economic crisis.
This, conservatives simply cannot accept. As a result, in the last few days, we have seen the beginnings of the new conservative narrative start to emerge from Steve Schmidt’s Rovian media operation within the McCain campaign. The key elements of this new narrative are as follows:
1. That Barack Obama is not only actually a secret radical/terrorist sympathizer but that there has been a vast and concerted conspiracy by “the mainstream media filter” to hide this truth from voters.
2. That leading Dems including Nancy Pelosi, Barney Frank and Harry Reed are the primary culprits in the current financial crisis
3. That primarily Black “goons and hooligans” are going to steal the election.
Each of these new tropes has been launched by one or more of the major McCain campaign ads in the last few days and each is widely repeated and reinforced by extensive viral e-mail campaigns.
As a result, each of these notions is already being reflected directly back to McCain in the remarks his supporters are making to him at his town meetings – remarks like the woman who insisted that Obama is actually “an Arab” or “a terrorist” or the men who argued that McCain should get “the names of the people responsible for the crisis and punish them” and that “goons and hooligans” are going to steal the election.
When McCain finally felt obligated to speak up and disagree with these distortions last Friday he was roundly booed by his own supporters – and it will only get worse after the election. If McCain does not rigidly stick to the new conservative script that Steve Schmidt has handed him to read and he loses the election, the conservatives – including Sarah – “et tu, Brutus” – Palin – will turn on him like wild hyenas.
If you think Democrats have been mean to McCain this year, just wait until you hear the conservatives rip him apart after the election. They will call him a “weakling,” “a bumbling fool” and a “senile, doddering old man who let an easy victory escape him.” “After all,” they will add knowingly, “he was never really a true conservative to start with.” This “the loss was all McCain’s fault” rationalization will actually provide the fourth and final element of the new conservative narrative.
This may seem cruel, but conservatives really have little choice except to explain the election in this way because a key part of their world view is an unrelenting insistence that politics is a simple morality play of good vs. evil — with themselves invariably in the heroes’ role. In this storyline Conservatives are always basically right and always essentially pure – they do not make fundamental mistakes or display major moral and ethical failings (if an individual conservative does any of these things, it simply proves that he or she was not actually a “real” conservative to begin with).
Thus, the new Steve Schmidt conservative narrative will make it possible for conservatives to continue to claim after the election that the American people don’t really support Barack Obama (they were tricked), that Republican policy did not really cause the current economic crisis (Democrats did) and that true conservatism was not really rejected by the American people (just the overly timid and bumbling John McCain).