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The Democratic Strategist

Political Strategy for a Permanent Democratic Majority

I’ve Got It! We’ll Lie!

After reading some of the Bush-Cheney campaign’s coordinated attacks on the Kerry health plan this morning, I was reminded of a galvanizing moment many years ago when I worked for a state agency that handed out grants according to a complex mathematical formula. Word had come down that Higher Authorities would appreciate a thumb on the scale for a particular community, and we spent many hours pouring over charts in an effort to lawfully harmonize the grant procedures with the desired outcome. Late that night, one of my colleagues suddenly had a conceptual breakthrough, and shouted: “I’ve got it! We’ll lie!”
Fortunately, she was joking, but BC04’s conceptual breakthrough about how to cast Kerry’s proposals in the worst possible light is no joking matter at all. Systematic dishonesty is the key to the much-admired simplicity and message discipline of the incumbent’s campaign. Read all about it in today’s New Dem Daily.

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